Facebook campaign – closed

Our latest ad campaign on Facebook is now closed.  We spent US $336.89, showed our ad to 75,546 people, and picked up 773 new likes for our page.  In other words, each new like cost us about 50 US cents.  We’re now up to 7,585 likes for our page.  To reach 10,000 (getting another 2,415 likes) would cost us $1,200.  There is very little evidence to show that these new likes translate well into participants in our campaigns, correspondents, translators, or donors.  Any thoughts on whether we should continue to invest in Facebook ads?

Written by admin in: Publicity,Social networks |


  • Not worth it.

    Comment | June 13, 2013
  • If we could get 10% more reactions from our existing lists, paid ads would be far surpassed.

    Comment | June 13, 2013
  • Good point Andy.

    Comment | June 13, 2013

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