Klout is a service that attempts to measure how much influence an organization or individual has based on a complex algorithm linked to their presence on social networks like Twitter and Facebook. It’s been getting a lot of publicity lately – here’s one example, from Wired.
Klout claims to measure the following:
- True Reach: How many people you influence
- Amplification: How much you influence them
- Network Impact: The influence of your network
Klout makes it relatively easy to look at unions, as they have a specific “labor” category.
Klout gives sites a rating from 0 – 100. The average rating is around 20. All the union websites we looked at rated higher.
Here are a random selection of a couple of dozen union sites from the USA. Canada, Australia, Ireland, Germany and global – note that LabourStart’s ranking is actually quite high.
- AFL-CIO (USA) 70
- SEIU (USA and Canada) 67
- Working America (USA) 66
- UNISON (UK) 62
- PCS (UK) 61
- UnionPlus (USA) 60
- Unite (UK) 58
- LabourStart 56 (click on the link to see more details)
- CUPE (Canada) 55
- ACTU Rights at Work (Australia) 51
- UFCW (USA and Canada) 50
- TUC Global (UK) 49
- ITUC 49
- IG Metall (Germany) 47
- IWW (46)
- CAW (Canada) 46
- UNI Global Union 45
- DGB (Germany) 44
- Australian Workers Union (Austalia) 42
- ETUC (Europe) 41
- SIPTU (Ireland) 37
- IFJ 29
- IMF 27
- IUF 21