Nov
29
2009
0

LabourStart in Numbers [4]

Here are today’s totals with the change since the end of October in brackets. The last month has seen a very big growth to both our mailing list (due to the Vale Inco campaign, mostly) and our Facebook group, the latter having grown by about 25% this month (due to a mention in one of our mailings).  The number of Twitter followers continues to grow, in part due to the successful Twitter petition campaign we ran.  Growth on UnionBook is still hard to measure accurately, as so many of those signing up are spammers — but we have largely solved that problem.

  • Mailing lists – subscribers: 60,318 [+2,081]
  • UnionBook – members: 4,936 [+159]
  • Facebook – members of LabourStart group: 2,514 [+493]
  • Twitter – followers: 1,870 [+155]
  • Correspondents: 714 [+10]
  • Union group on Flickr: 522 [+8]
  • New! LinkedIn – members of LabourStart group: 14
Written by ericlee in: Mailing list,Social networks,Twitter,UnionBook |
Nov
29
2009
0

UnionBook ad campaign suspended

Nine days into our ad campaign on Facebook to promote interest in UnionBook, here are the results:

  • Our ad was shown 1,984,996 times to Facebook users (in the UK only).
  • It was clicked on 572 times.
  • The cost to us was US$ 299.76.
  • The number of new users picked up through this campaign – UK users who’ve joined in the last few days — is 3.  (We’ve gotten more new users signed up in Canada and Germany during the same period, with no ad campaign and no cost.)
  • Price per new user US$ 100.00.

I don’t think this is a judicious use of our money at the moment, and I’ve suspended the campaign.

Written by ericlee in: Social networks,UnionBook |
Nov
25
2009
0

LabourStart group launched on LinkedIn

A number of comrades use LinkedIn, so I thought it appropriate to launch a LabourStart group there.  Not sure how much time and effort to invest in this, but it’s worth looking into, I think.

Written by ericlee in: Social networks |
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