UnionBook ad campaign suspended

Nine days into our ad campaign on Facebook to promote interest in UnionBook, here are the results:

  • Our ad was shown 1,984,996 times to Facebook users (in the UK only).
  • It was clicked on 572 times.
  • The cost to us was US$ 299.76.
  • The number of new users picked up through this campaign – UK users who’ve joined in the last few days — is 3.  (We’ve gotten more new users signed up in Canada and Germany during the same period, with no ad campaign and no cost.)
  • Price per new user US$ 100.00.

I don’t think this is a judicious use of our money at the moment, and I’ve suspended the campaign.

Written by ericlee in: Social networks,UnionBook |

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