UnionBook ad campaign suspended
Nine days into our ad campaign on Facebook to promote interest in UnionBook, here are the results:
- Our ad was shown 1,984,996 times to Facebook users (in the UK only).
- It was clicked on 572 times.
- The cost to us was US$ 299.76.
- The number of new users picked up through this campaign – UK users who’ve joined in the last few days — is 3. (We’ve gotten more new users signed up in Canada and Germany during the same period, with no ad campaign and no cost.)
- Price per new user US$ 100.00.
I don’t think this is a judicious use of our money at the moment, and I’ve suspended the campaign.
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