Friday morning updates: Facebook page, IUF victory, video of the year, and open rates for mass emails
Our Facebook page went from 0 to 117 likes in the first 24 hours online.
Yesterday’s mass mailing focussed on the IUF’s victory in Indonesia against Nestle – driving a substantial amount of traffic to the IUF website as a result.
The number of submissions to the Labour Video of the Year has stalled. Only 2 new submissions came in as a result of the mass mailing.
17 hours after our mass mailing went out and only 10% of the list has opened the message. MailChimp claims that it’s normal for 20-30% to do so. Our best result in the last month in a mailing to the English list was to get 18% to open. Any ideas on how we can improve the open rate? (It’s higher for mailings to our correspondents – as many as 24% will open a mailing. Still, that means 3 out of 4 correspondents don’t open their emails from us.)
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Could we be blacklisted somewhere? It can happen from others spamming from a shared host server without LabourStart’s address ever being mentionned. I found this out setting up a company newsletter. The mails don’t even arrive in subscriber’s inboxes but are thrown out by Gmail, Hotmail and antispam software using these lists.
Well, that’s one of the reasons for using a commercial email provider – they bend over backwards to ensure that they are not listed as a spammer, and actually took the precaution of suspending our account as I reported last week. We are more likely to be blacklisted if we do it ourselves.