Inside LabourStart

Annual survey: We’ve gotten just over 500 responses so far in the first week; last year we got 2,954. We have yet to do a dedicated mailing on this subject and when that goes out, we should see a big response. So far, we mentioned this in another mailing a week ago, but not as the top or exclusive story. Today, we mailed to over 5,400 UnionBook members about this.

Site re-design: I’ve now shared this with a number of people and will soon be posting my comments on their comments.

Campaigns: The Cameroon campaign was closed down after 3 months. We may launch a Turkey campaign later today.

Online campaigning book – French edition: This has been created and will shortly be ready for sale.

Internationalization: I completed a review of our 50 languages – see post below for details.

Fundraising: UNI has made a substantial pledge, as has PSI. We have made progress in getting a venue and performers for the first-ever LabourStart fundraiser, to be held in London on 4 May (tentative date).

Here’s what our website looks like today:

And here’s the new design, largely completed:

You can view the old home page here and the new one here.

Some things to note about the new design and why I believe it is a huge improvement over the existing design (which is not to say that it is perfect):

• There is considerably more white space for a much less cluttered look.
• More prominence is given to images (photo of the day, campaign photo).
• There’s a much reduced colour palette (no more pinks, blues, oranges, etc.) and single font for the whole page.
• The technology back-end of the page is largely future-proof, as it was written in HTML 5, uses CSS and is based on PHP – it’s completely modular and it will be relatively easy to base all the languages on this model.
• We’ve de-cluttered — there’s far less happening on the front page, and nearly all the links will now be moved to other pages.  The key stuff – news, campaigns, labour history and photo – are the only things staying on the front page.
• Yes, there’s a new logo too.  For the first time since 1998.

We’re not going live with this just yet — let’s have a discussion here, in the comments, before we do anything rash.

I know that I’m taking a risk with all this, as people have very different tastes and some of you will think this looks horrible while others think it looks great.  What I’m looking for is constructive criticism — things that you’d like dropped, improved, added, displayed differently, and so on.

I’ve begun a comprehensive review of the use of languages on LabourStart and have begun tightening things up, trying to make sure that a language that appears in one part of our system appears in the others. Over the years, it’s all become a bit of a mess, but here are some preliminary observations:

• In our news database, we allow input of news in 50 languages.
• Until recently, only 28 of those languages – the active ones – were properly tagged. From now on, all 50 languages are properly encoded.
• Only 28 languages have translated frameworks and are therefore listed on the front page.
• The five most heavily-used languages – the ones that have had 10,000 news stories or more in our database – are English, Finnish, French, Polish, and Norwegian.
• There are 25 languages that can be used for campaigns, though any code can be entered — even inaccurate ones (e.g., xx).
• As of this morning, we have mailing lists for all 50 languages. The 8 biggest, with more than 1,000 addresses each, are English, French, Italian, German, Norwegian, Russian, Spanish and Turkish.

Some quick highlights …

1. We’ll be launching a new campaign sometime today or tomorrow in support of the Turkish trade unionists who were arrested this week.  We’re waiting on PSI and EI to agree a text.
2. Our book on online campaigning has been translated into French. Thank you Andy!  We’ll try to make it available as soon as possible.
3. We’ve done a mailing to our Canadian list to promote a Canada-specific campaign, and earlier this week mailed to our UK list to promote a UK-only campaign.  A third of our current campaigns are now country-specific.
4. We closed down the Cameroon musicians campaign today after three months.  Still waiting to hear from FIM about the results.
5. We launched our first campaign ever in Esperanto this afternoon.  We have a small Google Group for volunteer translators who did the work on this – much appreciated.
6. We had comprehensive coverage of the massive strike in India thanks to several correspondents – including Mahesh and Edd.
7. We wrote this week to hundreds of state labour federations and city central labour councils across the USA to promote our new newswires for each of the 50 states.
8. We’re up to 452 responses to our annual survey — nearly half of them this time in French.

Annual survey of trade union use of the net: This went live in English and French editions about 24 hours ago.  So far, there have been 271 responses.  Last year we got 2,954 over the course of a month, and the year before that, 1,336.

Site re-design: Work has resumed on this and significant progress made.  We’ll have a more attractive site to show in a few days.  For those of you desperate to see the work-in-progress, email me and I’ll tell you where to look.

Campaigns:

• New campaigns: We’re launching two new campaigns this week specifically for Canada (on behalf of COPE) and the UK (on behalf of RMT).
• Viewing campaign supporters: Some time ago we made it so that you needed a password to view the list of campaign supporters.  The problem was, you needed to embed that password in the URL.  This is now user-friendly; you can key in the password directly onto the page, in a form.
• Campaigns landing page: This now works in French – modeled on the English version.  We’ll eventually have this working for all languages.
• New languages for campaigns and mailing lists: We now have a significant mailing list for Tagalog (191 addresses).  Our Czech friends have completed translations so we now have a couple of campaigns and have done a mailing in Czech (95 subscribers).  We  have three volunteers signed up to help coordinate translations of our campaigns into Esperanto; they’ve formed a Google Group to share the effort.

Books:

• Book 1: The Kindle edition of our book (Campaigning Online and Winning)  is now live and has been promoted.  Sales of the paperback edition are now well above 500.  We’re waiting for the French and German translations.  We’ve essentially run out of the 100 copies we bought for the office, and have ordered – and received – 100 more. A review is appearing in the next edition of Labor Notes, in the USA.
• Book 2: Edd and I are in the advanced stages of planning for this one — more details very soon.
• Book 3: I completed and submitted my manuscript to UCS 12 days ago — waiting to hear from them what else they need, and a schedule.  The working title is Making Unions Stronger – Using the Internet Better, but this will change.

News database:

• Countries list for news database: There were several versions of this — you could, for example, add a story for a new country such as “South Sudan”, and that country was one of the options, but that name didn’t appear in the list of countries on the front page of LabourStart.  This has now been fixed — both scripts are now reading from the same file.
• Languages for posting news: While it was possible to post to LabourStart in some 50 languages, we have only about 30 translated front pages — so if you posted a news story in, say, Urdu, it entered the database and would have appeared if you searched for news in all languages — but was not tagged in our database with any specific language.  This has now been fixed, and every story in the database from now on is tagged with a language code.
• Newswires for all 50 US states: We now have this — previously we had for fewer than a dozen.  Now we have to think about how to publicize this – it could be useful for local unions, state federations, and so on.

Fundraising:

• Fundraising: I wrote to every global union federation last week; only two have responded, one with a promise to donate more than last year.
• Fundraising evening in London: We’re making plans to hold this on 27 April – details coming soon.

In 2011 we had 1,336 trade union members from around the world fill in our survey which was really impressive; it was the biggest survey we’d ever done.

But a year later, we had nearly triple the response, this time 2,954 respondents — and 349 of them in French (2011’s survey was in English only).

Today we launched the third annual survey and are beginning publicity for it now – please fill it in and spread the word.

The survey is available in English and French editions.

We’ll run the survey for one month.

Another very busy week:

Campaigns:

New campaign launched in support of PKC workers in Mexico, together with IndustriALL. Two days after launch, the campaign had over 6,300 supporters — including nearly 140 for the Finnish edition. As a result, and including some earlier efforts, we now have probably over 500 Finnish email addresses.

The UK-only RMT campaign has grown from 2,600 a week ago to over 3,200 today — by far our biggest ever campaign that was only publicized in a single country, and proof of what can happen when we team up with a local union that knows how to mobilize its members.

The Korea campaign continues to grow, but not as quickly as we’d like. It’s now up to 10,250 — and needs more than 1,000 more supporters if it were to be our largest current campaign. We wrote to every PSI affiliate last week about this campaign.

Our comrades in the Philippines have now made an effort to boost support for their month-old campaign, and the result is 22 supporters in Tagalog — our first campaign ever in that language. They’ve sent us the text for a Spanish version as well, which should go live very soon.

Upcoming campaigns: We’re still waiting on a final text from Australia on a campaign to support Bob Carnegie.

Czech campaigns: Four out of six people on our list responded favorably to my request for assistance, so expect to soon see campaigns in Czech, and an active email list (we already have 65 addresses).

Esperanto campaigns: I’ve written to our small list to see if there’s any interest in doing campaigns (and reviving our news page) in this language.

Book sales: Last week I reported that we’d sold just under 500 copies in 5 weeks; today I can report that we sold a total of 543. Book sales following a campaign launch remain high – we sold 4 copies yesterday and 10 copies the day before that.  I’ve had to order another 100 copies from the publisher, as I expect to sell some at upcoming trade union events we’ve been invited to in Oxford, Bournemouth and Swansea.

UCS book: In the hands of the publisher; we should have some news on this within a few days.

Articles: I had my first articles on the British TUC’s Stronger Unions blog and the ITUC’s Equal Times website.

Fundraising: February has, so far, been a good month. We’ve taken in £4,549 so far (not all of that donations to LabourStart — some is paid work that I did). If that continues (unlikely, but we can hope), it may be our best month ever.

London fundraiser: We’ve begun serious discussion with friendly entertainers about doing a London fundraising event. More details soon.

Our contribution to IndustriALL’s week of action in support of Mexican workers is this campaign.  Please support it and spread the word.

This will be our first campaign in Finnish, by the way.  (The company is Finnish – as is IndustriALL’s General Secretary.)

Campaigns:

• Korea campaign: Still growing, but not yet at 10,000.  We’ll be writing to every PSI affiliate in the next few days to get them on board.
• Mexico campaign: We’ll be doing our bit as part of the IndustriALL-sponsored Week of Action; our campaign should be launched on Monday the 11th in support of Los Mineros; we have the full backing of the United Steelworkers in the USA and Canada on this one.
• UK campaign: We launched our biggest-ever UK-only campaign, in cooperation with the RMT.  They emailed and texted all their members about it, producing a sudden sharp increase in the number of supporters.  This is now up to almost 2,600 supporters.  UK campaigns will now show on the UK news page.
• Australia campaign: Expect a campaign in the next day or two in support of Bob Carnegie.

Languages:

• Tagalog: We’ve had our first two campaigns translated into this Filipino language; we’ll now begin creating newswires and publicizing this.
• Polish: We have now had a couple of campaigns translated and a mailing done to our list.  Six of the 20 Polish people who signed up to our most recent English campaign volunteered to translate campaigns in future — so it looks like we’re reviving our project.
• Czech: Following up on the Polish model, I contacted the small number of Czechs who had signed up for the most recent campaign in English; several of them have volunteered to help get campaigns up in their language.  We have a mailing list of 65 Czech trade unionists, so this can probably grow fairly easily into 100 or more.
• Chinese: We’ve now added the campaigns to the home page in Chinese and Lennon has suggested a number of changes to improve the page.  The number of Chinese supporters for our most recent campaign has grown considerably thanks to Lennon’s efforts.
• Korean: Our first campaign to get more than a handful of Korean responses has meant that we finally have a small, but growing, Korean mailing list.
• Vietnamese: It’s been a while since we’ve had a campaign appear in Vietnamese, but we’ve gotten the latest one translated and hope to begin growing a base of supporters in this language.
• Japanese: Mac has resumed translations — and publicity — so the Korea campaign is available in this language and has had some significant support in Japan.
• Indonesian: We’ve now added the campaigns to the home page in this language too.  All our campaigns are now showing on their appropriate home pages — if we have campaigns in that language.  Otherwise, the English campaigns are usually shown.
• Portuguese: We were able to get the latest campaign up and mailing out thanks to the PSI staffer in South Africa who has volunteered to help with this very important global language.
• Finnish: We’ll have our first Finnish language campaign next week – the Mexico campaign, which targets a Finnish employer.

Annual survey on trade union use of the net: We’re going to launch this one soon, have collected some very good suggestions from senior correspondents and others.

Mailing lists: We continue the transition from MailChimp (very expensive) to Sendy (very cheap).  All lists except for English and French have been moved over.  We need to work on issues like templates and segmentation, but are on the case.

Inactive correspondents: We’ve seen a large drop in the number of correspondents we’re showing because we have one-by-one been contacting, and then dropping, those who are inactive.  We may be down to 450 by the time we’re done.

LabourStart in Numbers: See my report this week — we haven’t seen spectacular growth anywhere, but all our Asian language lists have grown in recent days.

Security: Some of the pages on our campaigns site were exposing some email addresses of supporters – these are now password-protected or in the process of becoming password-protected.

Book [1]: We now have a Kindle edition of our campaigns book — we’ll begin publicizing this shortly.  Sales of the book remain strong; we’ve sold just under 500 copies in 5 weeks.

Book [2]: I completed the first draft of a book for Union Communication Services entitled “Making Unions Stronger – Using the Internet Better”.  A second draft is being sent off tomorrow.  Thanks to Edd and Derek for reading the whole thing through.

Fundraising: Not a great response from the GUFs and others we approached recently.  Today I’ll do a mailing to our “power users” — people who support our campaigns all the time, and will know how to value our work.  I need the help of all of you to raise funds to sustain our ever-growing campaigning.

This is a bit of a record for us.

LabourStart’s ActNOW campaigns are usually translated into 10 or 12 languages, even though we have the capacity to do many more.

The Korea campaign, which is hugely important and popular (rapidly approaching 10,000 supporters) is the first one we’ve done to be translated into more than 20 languages.

In addition to all the “usual suspects”, this campaign appears in some languages that are either new or ones we have rarely used, at least recently, such as Vietnamese, Korean, Japanese, Tagalog (coming), Portuguese, Polish, Farsi, Turkish, and Dutch.  (I’m now working on getting it into Czech.)  I hope that this week we’ll see this campaign in 22 languages — or more.

In all cases, we have been doing mailings as well, reviving our connection to many hundreds of our subscribers in Polish, Portuguese, Dutch, etc who have not been hearing from us regularly.

Even if some of these lists are quite small, it’s very important that we create the capacity to reach out quickly to trade unionists in so many countries.

I’m enormously appreciative of the work done this time by Andy, Espen, Gisela, Mohammed, Hyunsu, John, Lennon, Catta, Nelson, Andrea, Masha, Mac, Dirk, Molly, Eyup, Assaf, Anka, Ali, Trung, Miles and and Fambisa.