Inside LabourStart

This is our new ad appearing on Facebook — if you live in the U.K.

According to Facebook, the ad will be seen by potentially 20 million users over the age of 18.

With the amount we’re prepared to invest in showing the ad, it should be clicked through about 180 times per day, which could generate over time a considerable number of new UnionBook users.

We’re doing this now because we just taken steps to prevent spammers from signing on to UnionBook — all new users must be individually approved, and all must tell us which union they belong to.

We’ve also re-enabled messaging within UnionBook — this is important because, among other things, it allows UnionBook to let us know when new applicants have signed up so that we can promptly approve them.

We’ll run with this ad for a few days and I’ll report back here.