Our next online survey
The Twitter survey we did last month has proven to be incredibly useful. Many, many people were involved in it, we learned a lot and shared what we learned with a very large number of people. I’m even using the survey as the basis for my monthly column in Labour Research magazine and a talk I’m giving to the International Metalworkers Federation this coming week in Frankfurt.
We’re now paying an annual fee to Survey Monkey that allows us to do regular, large-scale surveys and I think that doing one a month is a good idea, for a while. I want to do one in the next couple of days and would like to know what all of you think would be good survey topics — and specific questions, if possible. Please use the comments here — and not emails to me — to make suggestions, so that we can all see them. Thanks.
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I’d need to think more about the specific questions, but I think it worth continuing to explore the extent to which unions make regular use of online campaigning tools. Partly because I suspect the answer might be a little surprising (even now, still less routinely than we would hope).
And I think regular (but not frequent) surveys re. how how readers/list types respond to LS is essential. One on why (or not) they respond to campaign appeals, what they think of various features (do they look at the photo and read the caption sort of thing, though that might be a little too detailed), are they aware of the wires, does their union use them, have they ever attempted to get their union to donate (and what happended)…
I have wondered for some time about (re)promoting our news wires etc
Years bacck we used to actively promote them – not sure how many of our more recent readers know about them.
So a survey on unions using them – and which ones are used – and ideas about new topics for newswires – would be useful and would also help promote this aspect of LS
At a later stage a survey on the “look” of LS and exactly who are our readers would be of value. Do people just look at our front page and nothing else? Why? Do they only look at the week’s Top stories and nothing else? How long do they spend on LS? Who opens up local/country pages and who does not, and what would make more people click and open up local/country pages would be valuable.
One thing we should look into is why the number of people supporting our online campaigns is stagnating, even though the number of people receiving our mailings is growing (also this number seems to grow very slowly now, by the way). I mean, it takes only ten seconds, and less than 10% of our readers join. 2-3000 is normal, and more than 5000 is hard to attain. Are there to many campaigns (there are lots of campaigns from different organisations)? Are there other ways to get people to join? Should we renew ourselves?
We should take a look at what the DC CLC does with their regular reader survey and adopt that.
A survey could ask about recent campaigns–which do you rem seeing, which did you act on?
Books. General questions, how many do you buy or read a year? Do you buy books about unions and work issues, etc.?
etc/