Email promotion pays off – Iraq campaign takes off

As I pointed out yesterday, there’s nothing like email to promote a campaign.

Using our newswires, Twitter, our website, etc., we managed to get about 11 messages sent in the first 24 hours this campaign was online.

In the last 24 hours, since our mass mailing went out (in English, and then later in the Scandinavian languages), we’ve gotten 1,821 messages sent.

So we can say that email is about 180 times as effective as any other tool we have to promote campaigns.

Let’s hope this helps persuade the Iraqi government to back off.

Written by ericlee in: Campaigns,Mailing list |

1 Comment »

  • I agree re. the effective use of e-mail. Would be fun some time to really test it and let a campaign sit for a few weeks without a mailing just to see what happens over the medium term.

    Comment | October 21, 2009

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