Oct
16
2009

Mailing lists continue to fall

One of the things that is not widely known is that unless you constantly recruit new members to your mailing lists, over time they will gradually begin to shrink.  This is because people’s email addresses change all the time, and once a message has bounced a certain number of times, our software (and any good mailing list management software) removes them from the list.  In the last two months, despite several large campaigns, we’ve seen a net fall yet again of several hundred addresses from our lists, particularly the English list which is far and away the largest.  In fact, the size our lists overall is no larger now than it was at the beginning of the year.  For the latest numbers, go here.

Written by ericlee in: Mailing list |

1 Comment »

  • derek

    So, anything we can do to get the lists to grow aside from a catchy campaign or ten?

    Comment | October 16, 2009

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