Inside LabourStart

Best seller

24 hours after making Economics for Everyone our book of the week, we’ve seen 75 orders placed (some for multiple copies) with sales totals (including shipping) reaching US $2,662.

This may be our biggest selling title ever.

In addition to promotion of the book in a mass mailing, Derek did a mailing to his Canadian contacts which certainly helped.  The book also appears on the front page of LabourStart, in our Labour’s Online Bookstore blog, on UnionBook (in the Union Books group, the largest group there), on our Facebook group page, and was promoted via Twitter as well.

One of the nice things we are doing here is making a book that would otherwise have a very limited geographic distribution available to trade unionists everywhere. The first few sales of this book all came from the eastern hemisphere — and it’s unlikely that trade unionists in Ireland, Australia, New Zealand and the Netherlands would have ever heard of it if we hadn’t promoted it.

We’ve also discovered that our Polish comrades are interested in publishing a Polish language version of the book — one more unintended consequence of our promotion of these books.