Oct
26
2008

Mass mailing goes out – let’s monitor the results

I’ve just sent out a mailing to our more than 52,000 subscribers in English. Even though it’s a Sunday, the effect of the mailing should be dramatic. The things we’ve asked people to do, and which we can monitor, include:

  1. Sending off a message in support of Oak Harbor strikers and join the associated Facebook cause.
  2. Voting in the Labour Photo of the Year.
  3. Donating to LabourStart.

In order to measure the impact of the mailing, it’s important to know our baseline, where we are starting from. So here are the initial numbers:

  • Messages sent in Oak Harbor campaign – 83 (English only)
  • Signed up to Facebook cause – 132 (Yes, 49 more than those who sent messages)
  • Labour Photo of the Year – 2,070 votes cast
  • Donations – none so far today

Stay tuned – update coming soon …

Updated 27.10.08 08:51 GMT

Campaign – 1,536
Facebook group – 458
Labour Photo of the Year – 2,212
Donations – $80.00 (4 donations)

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