Oct
25
2008

Promoting a campaign

Twenty four hours after we posted the current campaign, only 3 people (myself included) have sent off messages.  This is in spite of the fact that it appears on top of our list on the English langauge home page, that it has been syndicated and a priority one story has been linked to it.  As I have long argued, merely publishing a campaign to a website has little effect.  We must do more.

So even though it’s a weekend and we don’t expect much of a response, I’ve started a publicity blitz that I hope will generate large numbers of new signatories to this campaign.  Here is what I’ve done (and I’ll keep updating this list as it goes along):

  • I’ve sent off the campaign link for translation into Norwegian, French, Spanish, German, Italian, Polish and Russian.  Other languages may follow.
  • I created a Cause on Facebook and invited 60 of my friends to join the cause – this is the maximum number I am allowed to invite today.  The Cause includes a link to the campaign page.  I’ve made this Cause my Featured Cause on my own Facebook profile.
  • I’ve changed our software so that if it detects that there is Facebook cause linked to the campaign, it automatically shows this on the campaign page.
  • Sent a message via Facebook to the 1,746 members of the LabourStart group.
  • Sent a Tweet to our 575 followers on Twitter — our first in nearly two months.
Written by admin in: Campaigns |

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