Oct
04
2016

Why our newest campaign is also our largest current campaign

Some campaigns just take off.  Our campaign in support of the shipyard workers in Alexandria, Egypt is one of these.  After just one week online, it’s already almost (and by the time you read this, it will be) our largest current campaign, rapidly nearing 6,000 supporters.  Why is this the case?

Actually, there’s no mystery here: the main difference between this campaign and the campaigns in support of teachers in Ecuador or photographers at AFP is that this campaign appears in German.  We have a number of languages, German among them, for which we have substantial mailing lists, but where not all our campaigns get translated.  For example, we have 5,700 people on our Korean and Dutch mailing lists — but our campaigns are rarely translated into those languages.

There was a time when the only list that mattered was the English one, but that is no longer the case.  30% of the supporters of the current Egyptian campaign are doing so in languages other than English.  Of the three most recent campaigns, this is the highest percentage of non-English supporters, and it will probably grow when we launch the Spanish version later today.

So it’s becoming increasingly clear that for our campaigns to be much larger, we need to translate them into more and more languages, and in particular German, Korean and Dutch.  And those lists need to continue to grow.  Something to keep in mind.

Written by admin in: Campaigns |

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