Inside LabourStart

Some highlights of this, our first quarterly report for 2015:

For the first time in a while, we have some fairly accurate statistics from Google Analytics, which answers the question – how many people look at LabourStart? The short answer seems to be — about 42,000. That’s the number of unique visitors to our campaigns in the first three months of the year. Of those, about 35,000 have also visited our main (news) website.

There are some significant differences in how LabourStart is used in different countries.  For example, while Australians are big consumers of our news, providing us with one in six viewers of our news, they only provide one in twenty supporters of our campaigns.

Our mailing lists total over 125,000 — our top 11 lists, all of which have 1,000 subscribers or more — total 124,382. So the number of people who visit our campaigns are only about a third of the size of our mailing list.

Our presence on social media continues to grow, with our biggest growth being on Twitter. We’re also experiencing good growth on Facebook as well.

Mailing lists with 200 or more subscribers – the second number is from the previous quarter

Where the numbers are unchanged, it’s likely that we did no mailings to that list during this period – these are therefore the dormant lists. Of our largest lists, the dormant ones are therefore Korean, Chinese, Polish, Finish and Japanese. Were we to find volunteer translators to regularly mail to those lists, we’d instantly reach 6,109 people, which would generate 300 – 600 new supporters for every campaign.

English: 86,077 – 85,230
French: 8,238 – 8,202
German: 5,708 – 5,568
Spanish: 5,446 – 5,414
Italian: 4,059 – 4,088
Turkish: 3,684 – 3,668
Korean: 3,080 – 3,080
Norwegian: 2,803 – 2,801
Russian: 2,418 – 2,466
Dutch: 1,762 – 1,695

Chinese: 1,107 – 1,106
Polish: 752 – 752
Finnish: 687 – 687
Japanese: 483 – 483
Arabic: 463 – 463
Portuguese: 353 – 353
Indonesian: 346 – 344
Swedish: 345 – 236
Hebrew: 277 – 270
Tagalog: 254 – 254
Farsi: 242 – 242

Other ways to count …

Social networks

Twitter followers

Note the spectacular growth of the new Italian feed. Also very good growth for the main English and Canadian and US feeds, as well as our Indonesia feed.

English: 14,134 – 13,646
Canada English: 4,073 – 3,800
Canada French: 666 – 624
USA: 492 – 442
Italian: 255 – 14
Indonesia: 230 – 179
French: 221 – 218
Spanish: 75 – 73
German: 73 – 71
Japanese: 21 – 22
Russian: 19 – 18
Portuguese: 7 – 7

Facebook

Our Group – where people can post their own material – continues to grow much faster than our page, picking up 80 new members this quarter, while the page only grew by half that amount. The fastest growing page of ours on Facebook is the Hebrew one, growing by 20% this quarter.

Like LabourStart.org page (English): 9,153 – 9,112
Members of LabourStart group: 8,338 – 8,258
Like LabourStart page (French): 463 – 463
Like LabourStart page (German): 407 – 391
Like LabourStart page (Turkish): 149 – 144
Like LabourStart page (Hebrew): 135 – 112

UnionBook

Members: 5,862 – 5,846

LinkedIn

LabourStart group: 1,892 – 1,835

Flickr

Union group on Flickr: 787 – 786

Website

Correspondents: 773 – 762

LabourStart.org (news)

Unique users – 35,252 – 7,869

Top countries (by sessions):

USA 25%
Australia 16%
Canada 14%
UK 7%
India 5%

Most popular pages – page views:

Home page – English 54,062
USA – English 15,024
Canada – English 8,049
Home page – Norwegian – 3,515
India – 3,284

LabourStartCampaigns.net (campaigns)

Unique users – 41,682 – 10,810

Top countries (by sessions):

USA 17%
UK 14%
Canada 12%
Germany 7%
Australia 5%

Most popular pages – page views:

Don’t tarnish your love with Rio Tinto’s dirty diamonds and gold! – 11,390
Turkey: 98 health care workers sacked for joining a union – 10,212
Lafarge Holcim: No merger without workers’ rights! – 9,416
Kenya: Truckers held at gunpoint for protesting over 24 hour shifts – 8,360
Ecuador: Reinstate Jimena Lopez this International Women’s Day – 7,882