May
02
2014

LabourStart in Numbers – April 2014

My comments this time appear below, at appropriate points in the long lists of numbers.

Mailing lists [with 200 or more subscribers]

The most spectacular gain this month has been to our German mailing list — which grew by 850 subscribers net. This is substantially greater than the total growth for all other lists combined. At this rate, German will become our third largest list sometime this month.  A year ago, this list had just over 2,000 subscribers.

English: 85,670 [85,432] +238
French: 7,801 [7,707] +94
Spanish: 5,131 [5,106] +25
German: 5,069 [4,219] +850
Italian: 4,115 [4,110] +5
Turkish: 3,440 [3,253] +187
Norwegian: 2,878 [2,907]
Russian: 2,524 [2,525]
Korean: 2,122 [2,122]
Dutch: 1,349 [1,391]
Chinese: 1,073 [1,073]
Finnish: 609 [624]
Japanese: 494 [494]
Arabic: 390 [381] +9
Portuguese: 351 [338] +13
Polish: 269 [269]
Indonesian: 265 [262] +3
Tagalog: 254 [254]
Hebrew: 243 [250]
Farsi: 242 [242]

Social networks

Twitter followers

The big news here is the launch of our LabourStart Indonesia twitter feed — an initiative by our new correspondent, Pete Moss, who covers Indonesian news.  And the main English Twitter feed continues to grow at a healthy pace, and is just under 12,000 followers.  (The ITUC has 5,407 followers; the ILO has 29,885 — we’re in the middle.)

English: 11,995 [11,816]
Canada English: 3,067 [2,957]
Canada French: 432 [416]
French: 209 [205]
USA: 252 [209]
Spanish: 66 [67]
German: 48 [45]
Indonesia: 26 [new]
Japanese: 23 [23]
Russian: 17 [16]
Portuguese: 7 [7]

Facebook

What’s interesting here is that 3 times as many people joined our Group than liked our Page in English this month. There’s obviously a dynamic to Group growth that our page on Facebook is missing. It’s very important therefore to always post new campaigns, etc to both the Page and the Group.

Like LabourStart.org page (English): 8,633 [8,546]
Members of LabourStart group: 7,511 [7,268]
Like LabourStart page (French): 418 [409]
Like LabourStart page (German): 315 [301]
Like LabourStart page (Turkish): 134 [131]
Like LabourStart page (Hebrew): 105 [105]

UnionBook

Now really stagnant, the question is — do we spin this off somehow? Maybe someone could be persuaded to buy it from us?

Members: 5,760 [5,750]

LinkedIn

LabourStart group: 1,625 [1,605]

Flickr

A small gain this month as we asked our worker-photographers to submit May Day photos and join the group. Still, when you email 90,000+ people and that leads to a gain of just 26, it’s not that impressive.  (Our LinkedIn group, which we do absolutely nothing to promote, grew by  nearly as much.)

Union group on Flickr: 774 [748]

Website

Correspondents: 703 [699]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 638,835 [635,661]

LabourStart.org (Clicky)

Total visitors: 40,845 [40,645]

Where they come from:

Sweden continues to bring us hundreds of visitors every month — even though we still don’t have a proper news page or active correspondents in that language. Something to work on.  The other popular news pages here (English, German, Norwegian, French and Indonesian) are all updated regularly.

USA – 9,419 [8,525]
Canada – 7,245 [8,140]
UK – 5,478 [4,809]
Australia – 2,670 [2,618]
Germany – 1,671 [1,526]
Norway – 1,562 [2,132]
France – 871 [820]
Sweden – 784 [888]
Indonesia – 760 [1,252]
Belgium — 718 [–]

Their operating systems:

Windows – 68.9% [68.2%]
Mobile – 13.8% [15.6%] (iOS – 7.2% [7.3%]; Android – 4.7% [5.6%])
Mac – 15.4% [14.8%]
Linux – 1.9% [1.4%]

LabourStartCampaigns.net (Clicky)

Total visitors: 33,523 [29,094]

Where they come from:

Good to see Turkey back in the top 5, no doubt due to our having just launched two campaigns relating to Turkey. Note also huge gains in German traffic to our campaigns, up six-fold in two months.  Also note increased traffic for every single one of our top ten languages.

Canada – 4,980 [6,464]
UK – 4,679 [3,965]
USA – 4,343 [4,087]
Germany – 3,292 [1,236]
Turkey — 1,805 [–]
Australia – 1,450 [1,349]
France – 1,224 [1,152]
Belgium – 1,186 [1,030]
Spain – 1,153 [1,038]
Italy – 884 [750]

Their operating systems:

Nearly one in five people who support our online campaigns now do so using a smartphone or tablet — watch this number grow month on month.

Windows – 68.5% [68.4%]
Mobile – 18.8% [18.6%] (iOS – 9.8% [10.1%]; Android – 7.7% [6.9%])
Mac – 10.6% [11.1%]
Linux – 2.1% [1.8%]

1 Comment »

  • As I was one (perhaps the only one) who argued for keeping UnionBook afloat let me say it: time for it to go I think.

    Having said that, I’ll take my defence of UB and re-work it in support of the Flickr group: it attracts a pretty specialized audience/membership. And unlike Facebook, it provides a one-stop shopping point that more distributed ionline photo storage options (like Facebook) don’t.

    Comment | May 2, 2014

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