After just 24 hours, this is our biggest current campaign

LabourStart is currently running five global campaigns launched over the last two months — but the one launched yesterday is already our largest.

Interestingly, the majority of people who open the mass mailing about this campaign then click through to view the campaign.

Here are the numbers for the mass mailings done so far today, showing the number of those who clicked-through compared to those who opened and read our message:

  • Hebrew – 14 out of 18 – 78%
  • Spanish – 239 out of 310  – 77%
  • Indonesian – 2 out of 3 – 67%
  • Russian – 69 out of 121 – 57%
  • Indonesian – 5 out of 9 – 56%
  • Farsi – 6 out of 13 – 46%

For yesterday’s mailings to our largest lists, it’s not a majority, but very large numbers nonetheless:

  • English – 6,529 out of 14,440 – 45%
  • French – 610 out of 1,304 – 47%
Written by admin in: Campaigns |


  • The Monday morning effect!

    Comment | September 24, 2013
  • Indeed. Or perhaps something about the issue??? The UN angle???

    Very odd. Makes me want to survey everyone…

    Comment | September 26, 2013
  • I know there’s often a lag of several days, II suspect because many give us Gmail or other secondary address that is checked infrequently, but how do the numbers look sent-to-opened ratio wise?

    Comment | September 26, 2013
  • Random thought #3: the Canadian campaign may have, in a small way, taken us into some new territory participant-wise. Our mails wound-up being bounced around in the uni faculty world, generating some interesting numbers. For example over 600 New Zealanders have participated in that campaign, much higher, both proportionally and in absolute terms, than the average NZ participation level.

    Comment | September 26, 2013
  • In answer to Derek’s point above, here’s some open rates in major languages for the current campaigns.

    John Greyson: 22.1%

    UN: 24.5%
    Honduras: 23.2%
    John Greyson: 24.1%

    UN: 21.2%
    Honduras: 22%

    UN: 18.3%
    Honduras: 18.75%

    So actually the open rates have been very similar, in some cases worse, than the Honduras campaign – but the click rates are much higher.

    Also, despite the fact that in English the UN campaign is almost twice the size of the Honduras campaign, in some languages it’s actually smaller (notably German). Could be campaign fatigue caused by sending out two campaigns too close together? The stats are all rather odd and I’m not sure what to make of them.

    Comment | October 3, 2013

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