7,256 power users – now, what do we do with them?

I’ve fixed the script that shows us how many people have participated in at least 25 LabourStart campaigns — and it turns out that there are 7,256 of them.

This is a staggering number, I think. It’s our hardcore, the people who can be counted upon to nearly always support our efforts.

Once you keep this number in mind, it’s actually surprising how small some of our campaigns are — after all, if only the hardcore supporters sign up, that pretty much covers everyone.  Where are the casual supporters?

I think we need to make a special effort to engage with these people, to involve them in building a wider audience for the campaigns, and in getting their support for our fundraising. Use the comments to let me know what you think.

In response to Andy’s suggestion (see comments, below):

I’ve now looked into this.  Unfortunately, the database we’re reading doesn’t allow a breakdown by language.  The data we collect for each campaign participant is name, country, email address – not language.  In each case, the record does include the code for the specific campaign, so it would be possible to read the campaigns database and what language it is in, and then process the numbers.  But this would be a more ambitious programming job than I can manage.  If there is someone with PHP and MySQL skills who thinks this is important and wants to do it, let me know.

Written by admin in: Campaigns,Fund-raising |


  • Can we break this down by language and compare the result to the number of addresses on the mailing lists and the proportion of messages sent by campaign?

    Comment | December 10, 2012
  • admin

    Yes, but that would be time consuming as you’d have to link up two databases. The supporters database has no indication of language; it’s just the name, email address, country and campaign ID – that’s all we’re showing in this report. But to use the addresses properly, we would want a breakdown by language, so that needs to be sorted out. I’ll add that to the list.

    Comment | December 11, 2012

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