Jul
23
2011

Big Facebook ad campaign launched

The most successful ads on Facebook, apparently, are the ones that promote an organization’s Facebook page – getting people to ‘like’ your page is easier than getting them to do just about anything else.  And if they ‘like’ you, they will see your posts on their own news feeds, as will their friends.

Facebook now allows for a very interesting kind of targetting – you can choose to show ads only to Facebook members who are friends with people who already ‘like’ LabourStart — in other words, people who are themselves likely to be trade unionists (or sympathetic to the trade union movement).

The ad campaign we’ll be running starting tomorrow targets 282,680 Facebook users in these 22 countries: United States, India, Ireland, Italy, New Zealand, Norway, Canada, South Africa, South Korea, Sweden, Switzerland, Turkey, United Kingdom, Israel, Finland, Denmark, Australia, Russia, Brazil, China, France and Germany.  The users are all over the age of 18 and list English as one of their languages.  None of them are currently LabourStart fans.  The ad reads:

If you’re a trade union member, you’re going to love (not ‘like’) LabourStart. Check out our Facebook page and website

At the moment, we have 1,710 people who ‘like’ our page on Facebook.  Our page is a very new one, launched on 1 April.  Over the last 114 days, we’ve grown by exactly 15 per day since then.  We should reach 2,000 ‘likes’ by 11 August (and 10,000 in 18 months), even without this ad campaign.

By way of comparison, here are some other FB pages and how many ‘like’ them:

  1. Global – Avaaz 231,994
  2. USA – Moveon.org 152,151
  3. Global – Human Rights Watch 139,571
  4. Global – Amnesty International 49,171
  5. UK – 38 Degrees 31,002
  6. USA – AFL-CIO 28,918
  7. Australia – GetUp! 18,299
  8. UK – False Economy 10,400
  9. USA/Canada – SEIU 8,989
  10. USA/Canada – USW 5,955
  11. USA – Labor Notes 5,419
  12. Germany – IG Metall 5,258
  13. Germany – ver.di 3,457
  14. USA – Young Trade Unionists 2,769
  15. USA – IWW Starbucks Workers Union  2,624
  16. Global – UNI Global Union 2,511
  17. Israel – Histadrut 2,448
  18. UK – TUC 2,048
  19. UK – Unite 1,897
  20. UK – UNISON 1,892
  21. Global – ITUC 1,860
  22. Global – Clean Clothes Campaign 1,828
  23. Australia – AWU 1,777
  24. Global – LabourStart 1,710
  25. Global – International Labor Rights Forum 1,536
  26. Ireland – ICTU 1,386
  27. USA – Student Labor Action Project 1,318
  28. Israel – Kav LaOved 1,297
  29. Global – IWW – 1,202
  30. Canada – CLC 709
  31. UK – GMB 583
  32. Palestine – PGFTU 441
  33. South Africa – COSATU 434
  34. Canada – CUPW 423
  35. Global – International Metalworkers Federation 366
  36. Global – ICEM 232
  37. Israel/Palestine – WAC Ma’an 226
  38. Global – Global Labour University 224
  39. Palestine – DWRC 202
  40. USA – ILCA 115
  41. Global – Fair Labor Association 93
  42. UK – Banana Link 70
  43. New Zealand – NZCTU 66
  44. Europe – ETUC 64
  45. Australia – ACTU 63
  46. Global – Education International 46
  47. Global – WFTU 46
  48. USA – Labour Behind the Label 35
  49. Iran – IASWI 23
  50. Global – Global Unions 11
Written by admin in: Publicity,Social networks |

2 Comments »

  • Tracking this will be quite useful. As well, Andy and I (though I am already behind), are taking the Social Media Bootcamp online course and may have some suggestions for making better use of FB in the next week or two.

    Comment | July 23, 2011
  • One of the biggest lessons of the course is that Facebook should not be used just to relay information that you publish elsewhere but to provoke interaction. Following up on this, I’ve been working on this most of the weekend, adding stuff to the new French LabourStart page. I’m a bit peeved that my work is once again about to be bulldozed with practically no prior notice, by a giant English language campaign calling to visit only the English page. Where has the multilingual policy gone? This is certainly NOT an encouragement to do more.

    Comment | July 24, 2011

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