New campaign launched in support of Chilean miners

This is the first campaign we’re promoting using MailChimp and we’ll see if the vastly increased speed of delivery as well as improved graphics capability leads to better results.  In the first 20 minutes, all the messages were delivered to our list, 915 people opened and read them, 168 of whom supported the campaign (an astonishing 18% response rate!).  In addition to this campaign, we’re promoting BananaLink’s campaign in support of women plantation workers, telling people to save the date for our conference, and promoting our book of the month.

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