Inside LabourStart

Some headlines:

1. Five of the top six mailing lists have grown very well in the last month – especially Italian, Spanish and Russian which grew by a combined total of almost 2,500.
2. All the other mailing lists have pretty much stagnated, though we have hopes for a big growth of the Dutch list this month.
3. UnionBook and the LabourStart page on Facebook continue to grow, albeit slowly. The former has picked up another 85 members while the latter has grown by over 150 new people.
4. We’re expanding our presence on Twitter, with new Japanese and German feeds already introduced and many more on the way. The English one is growing at the rate of about 200 new followers per month.
5. There’s been a huge boost — expected post-Christmas — in the number of unique visitors to the site. We’re now looking at something like 640,000 unique visitors per month.
6. The LinkedIn group – with no promotion whatsoever – continues to grow at the rate of 10% per month, and now has over 600 members.

Here are the totals with the last month (January 2012) in brackets (large gains – 100+ – in bold face):

Mailing lists (greater than 100)

English: 67,414 [66,576]
French: 3,781 [3,582]
Italian: 3,076 [2,420]
Spanish: 3,051 [2,115]
Norwegian: 2,357 [2,333]
Russian: 1,600 [712]
German: 1,534 [1,516]
Turkish: 787 [778]
Polish: 304 [304]
Chinese: 276 [276]
Portuguese: 245 [245]
Dutch: 237 [236]
Finnish: 183 [183]
Swedish: 180 [182]
Japanese: 137 [137]
Danish: 107 [107]

And just below the radar:

Arabic 97 [89]
Hebrew 96 [96]
Korean 93 [93]
Farsi 93 [93]

Social networks

UnionBook 2.0 – members: 4,875 [4,790]

Facebook –
Members of LabourStart group: 4,711 [4,714]
Like LabourStart.org page (English): 3,615 [3,462]
Like LabourStart page (French): 108 [96]

Twitter followers –
English: 5,383 [5,180]
French: 90 [85]
Japanese: 15 [0]
German: 1 [0]

Union group on Flickr: 674 [673]

LinkedIn – LabourStart group: 607 [551]

Website

Correspondents: 948 [940]

Unique visits to the site this month : 638,240 [597,481]
Peak day: 26,170 – 27.1.12
Page views this month: 1,301,326 [1,370,129 ]

Nearly 3 months ago, I wrote here about LabourStart’s score on Klout, which measures our influence in social media. At the time, it was 56; this has fallen to 47. The average score is 20, so we remain relatively high. To increase our Klout score, we need more people to follow us on Twitter, to re-tweet our messages, and so on. I intend to follow up with this in the days and weeks to come and will keep you informed.

Headline news –
1 The Italian mailing list grew five-fold from 560 to 2,420, becoming our third largest list overnight – due to the FIAT campaign.
2 The Russian list also grew by some 15% in one month due to our Kazakhstan campaign.
3 For the first time ever, UnionBook has more members than our group on Facebook – which has declined in membership for the first time.
4 Our followers on Twitter outnumber both of these, and the number has now exceeded 5,000 for the first time.
5 Our relatively inactive group on LinkedIn continues to grow at the rate of 10% per month.
6 At the current rate of growth (5 new correspondents per month), we won’t reach 1,000 correspondents before the end of 2012 – so we’ll want to do a cull to remove inactive correspondents sooner than that.
7 Traffic to the site remained quite high considering that it was December. There were just under 600,000 unique visitors. And this in spite of the fact that the last third of the month would have seen many (or most) of our readers on vacation.

Here are the totals with the last month (December 2011) in brackets (large gains – 100+ – in bold face):

Mailing lists (greater than 100)

English: 66,576 [66,226]
French: 3,582 [3,333]
Italian: 2,420 [560]
Norwegian: 2,333 [2,337]
Spanish: 2,115 [2,082]
German: 1,516 [1,485]
Turkish: 778 [758]
Russian: 712 [617]
Polish: 304 [304]
Chinese: 276 [249]
Portuguese: 245 [245]
Dutch: 236 [235]
Finnish: 183 [182]
Swedish: 182 [182]
Japanese: 137 [133]
Danish: 107 [112]

And just below the radar:

Hebrew 96 [97]
Korean 93 [93]
Farsi 93 [93]
Arabic 89 [84]

Social networks

UnionBook 2.0 – members: 4,790 [4,706]

Facebook –
Members of LabourStart group: 4,714 [4,738]
Like LabourStart.org page (English): 3,462 [3,192]
Like LabourStart page (French): 96 [89]

Twitter –
English – followers: 5,180 [4,964]
French – followers: 85 [82]

Union group on Flickr: 673 [661]

LinkedIn – LabourStart group: 551 [503]

Website

Correspondents: 940 [935]

Unique visits to the site this month : 597,481 [576,905]
Peak day: 23,597 – 17.12.11
Page views this month: 1,370,129 [1,371,687]

Here are the totals with the last month in brackets (large gains – 100+ – in bold face):

Mailing lists (greater than 100)

English: 66,226 [65,425]
French: 3,333 [3,291]
Norwegian: 2,337 [2,342]
Spanish: 2,082 [2,051]
German: 1,485 [1,058]
Turkish: 758 [708]
Russian: 617 [609]
Italian: 560 [552]
Polish: 304 [303]
Chinese: 249 [249]
Portuguese: 245 [244]
Dutch: 235 [235]
Swedish: 182 [188]
Finnish: 182 [181]
Japanese: 133 [124]
Danish: 112 [115]

And just below the radar:

Hebrew 97
Korean 93
Farsi 93
Arabic 84

Social networks

UnionBook 2.0 – members: 4,706 [4,599]

Facebook –
Members of LabourStart group: 4,738 [4,703]
Like LabourStart.org page (English): 3,192 [2,855]
Like LabourStart page (French): 89 [83]

Twitter –
English – followers: 4,964 [4,699]
French – followers: 82 [80]

Union group on Flickr: 661 [658]

LinkedIn – LabourStart group: 503 [485]

Website

Correspondents: 935 [930]

Unique visits to the site this month : 576,905 [573,525]
Peak day: 25,482 – 2.11.11
Page views this month: 1,371,687 [1,402,386]

Not sure what to do with this yet, but wanted to grab it before anyone else did …

Some highlights:

* Nearly all the mailing lists are growing – some quite dramatically (the German and Spanish lists, for example, over the last couple of months).
* As for social networks, there’s now a virtual tie between the number of users of UnionBook, the members of LabourStart’s Facebook group, and our followers on Twitter. At the moment, the Facebook group is the largest – by 4 people. But it suffered a net loss in members this month, while UnionBook picked up about 100 new ones.  My guess is the UnionBook or Twitter will lead next month.
* We continue to pick up several members each week for our LinkedIn group, which we barely use and never promote. We’re now up to just under 500 members. If any of you are very active users of LinkedIn and are keen to take charge of this, let me know.
* At our current rate of growth, we’ll be at 1,000 LabourStart correspondents by the end of February. At that point – or sooner – we might want to begin to purge the list of inactive ones.
* There was a massive increase in traffic to the site in October – page views alone were up about 30% compared to September. And on a peak day, we’re now getting over 24,000 unique visitors.

Here are the totals with the last month in brackets (large gains are in bold face):

Mailing lists (with over 100 members)

English: 65,425 [65,139]
French: 3,291 [3,199]
Norwegian: 2,342 [2,318]
Spanish: 2,051 [2,021]
German: 1,058 [908]
Turkish: 708 [700]
Russian: 609 [597]
Italian: 552 [539]
Polish: 303 [302]
Portuguese: 244 [252]
Chinese: 249 [249]
Dutch: 235 [231]
Swedish: 188 [190]
Japanese: 124
Finnish: 181 [179]
Danish: 115 [117]

Social networks

UnionBook 2.0 – members: 4,599 [4,498]
Facebook –
Members of LabourStart group: 4,703 [4,714]
Like LabourStart.org page (English): 2,855 [2,705]
Like LabourStart page (French): 83 [79]
Twitter –
English – followers: 4,699 [4,541]
French – followers: 80 [78]
Union group on Flickr: 658 [652]
LinkedIn – LabourStart group: 485 [464]

Website

Correspondents: 930 [916]
Unique visits to the site this month : 573,525 [503,250]
Peak day: 24,154 – 18.10.11
Page views this month: 1,402,386 [1,120,845]

With the agreement of the IMF, we’re today closing the Hanjin campaign – which was not one of our largest, having gotten only 3,160 supporters.  However, this campaign – like all others in the last 4 months – has gotten a considerably greater amount of attention on Facebook (644 recommendations), thanks to the prominent placing of a Facebook ‘recommend’ link on the campaign page.

Campaigns earlier in the year that got considerably more support (such as Bangladesh: Free Moshrefa Mishu, Pakistan: Reinstate sacked trade union leader at Syngenta, Mexico: Defend trade union rights, and Chile: Government Reneges on Mine Safety Standards; Demand Reform) all got far fewer recommendations on Facebook.

• We’ve resumed the book of the month. The next mass mailing will feature it. Today, social media was used to publicize. This month, it’s Joe Hill.
• ITUC General Secretary Sharan Burrow has agreed to open our conference with a video message. She can’t be there, but this is the next best thing. We hope to get the message in time to allow us to subtitle it in Turkish (and Arabic?)
• Our first app for a smartphone is nearly ready (within 24 hours). If you have a Nokia smartphone, let me know. We have submitted something to their app store. (The iOS and Adroid versions are in the works.)
• We’ve sent a long message to PSI about their Korea campaign with suggestions about how to revive it after two months online. Some 3,000 of the 3,200 messages were sent in the first week.
• At the request of our Russian comrades, we’ve now closed down the Valentin Urusov campaign. We may need to revive it later this year, as he is still in jail.
• We will almost certainly have a campaign focussed on India next week (in support of Suzuki workers).  We’re waiting for final approval from the IMF.
• Work on the upcoming Global Solidarity Conference is going well, if a bit behind the scenes at the moment. I have weekly phone conferences with our staffer in Istanbul, Eyup. This Monday, we’ll begin the process of approving who gets subsidies. I have made special efforts in the last week to encourage participation from Jordan, Palestine, Iraq and Georgia.
• We have a much more prominent signup form on our home page now for our mailing list (in English only at the moment). This will be an important feature of our site redesign, which will begin probably just after our conference ends.
• We have a new newswire for Fiji – created at the request of the Australian unions, who are using it.
• I’ve upgraded our Facebook group – not sure exactly what that means, but people now need to be approved to join and there’s a lot more activity there than before.
• UnionBook has reverted to much more staid colors after a pink and purple phase. No one seems to have noticed …

Here are the totals with the last month in brackets: