Our quarterly fund-raising appeal – day one
Yesterday I mailed to 20,164 people who have supported at least 3 of our campaigns in the last 12 months. The last time we did this, 3 months ago, we mailed to a smaller number (19,962) and got a considerably smaller response. Last time, five days into the appeal, we had raised US$2,283. Today, just 21 hours into the appeal, we’ve raised 57% more money — with US$3,594 coming in so far. For math buffs among you, that’s $171.14 per hour. If this continues for another 8 hours, and it’s unlikely that it will, we’ll raise $5,000 by this evening, which would be fantastic and unprecedented for us.
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Update?
Another $1,114 has come in. That brings the total to $4,708 over the course of two days. This is more than double what we raised in the first 5 days in July.