Power users
In a seminar I recently attended on the subject of online campaigning, I heard a bit about the notion of power users, of a core group of supporters who can be relied upon to participate in many more campaigns than the average.
Some time ago I prepared a script that would show us who these people were, and have now updated it.
Basically, we have 205 individuals who participate in every single campaign we launch without exception. We need to find ways to make the best use of this information and to cultivate this group. Any ideas?
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First, send them ma thank-you and such.
Second, ask them to take a meoment and pass along an appeal to their contacts to join our next campaign.
Third, send them an invitation to become correspondents.