Inside LabourStart

I’ve added the option now add a link to a Facebook Cause tied in to any of our online campaigns. The first one is in support of the jailed Vietnamese trade unionists.  You can see the cause here and note its number – 542225.  We simply copy this number into the newly-created facebook_cause_id field when creating a campaign — the Facebook cause needs to be created before you have a number, of course.

If a cause exists, it automatically appears – with a small Facebook icon – on the campaign page.

I think this could be a way to raise awareness of our online campaigns as the ’cause’ software on Facebook is actually a fairly developed organizing tool, encouraging people to invite their friends to join causes.  There might well be a viral effect if the cause is interesting enough.  We’ll see.