May
24
2013

Facebook competing with our campaigns?

One of the odd things we used to notice was that sometimes, especially at the start of a campaign, the number of people who seem to be recommending the campaign on Facebook (which we displayed) exceeds the number who actually sign up to the campaign.

This may have to do with the fact that the ‘recommend on Facebook’ button appears higher on the page and is therefore somehow more prominent.

So some people have probably been clicking on it, as one might do with an article on a website, not realizing that they haven’t actually supported the campaign yet.

Today, I’ve removed this from the page.

You get another chance to share on Facebook after sending off your message, and I think most people have figured out by now how to share a link on Facebook anyway.

Let’s see if this leads to even a small growth in the number of campaign supporters.

Written by admin in: Campaigns |

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