{"id":854,"date":"2009-11-29T14:23:42","date_gmt":"2009-11-29T12:23:42","guid":{"rendered":"http:\/\/www.labourstart.org\/blogs\/?p=854"},"modified":"2009-11-29T14:24:38","modified_gmt":"2009-11-29T12:24:38","slug":"unionbook-ad-campaign-suspended","status":"publish","type":"post","link":"https:\/\/www.labourstart.org\/blogs\/?p=854","title":{"rendered":"UnionBook ad campaign suspended"},"content":{"rendered":"<p>Nine days into our ad campaign on Facebook to promote interest in UnionBook, here are the results:<\/p>\n<ul>\n<li>Our ad was shown <strong>1,984,996<\/strong> times to Facebook users (in the UK only).<\/li>\n<li>It was clicked on <strong>572<\/strong> times.<\/li>\n<li>The cost to us was US$ <strong>299.76<\/strong>.<\/li>\n<li>The number of new users picked up through this campaign &#8211; UK users who&#8217;ve joined in the last few days &#8212; is <strong>3<\/strong>.\u00a0 (We&#8217;ve gotten more new users signed up in Canada and Germany during the same period, with no ad campaign and no cost.)<\/li>\n<li>Price per new user US$ <strong>100.00<\/strong>.<\/li>\n<\/ul>\n<p>I don&#8217;t think this is a judicious use of our money at the moment, and I&#8217;ve suspended the campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nine days into our ad campaign on Facebook to promote interest in UnionBook, here are the results: Our ad was shown 1,984,996 times to Facebook users (in the UK only). It was clicked on 572 times. The cost to us was US$ 299.76. The number of new users picked up through this campaign &#8211; UK [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33,11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/854"}],"collection":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=854"}],"version-history":[{"count":2,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/854\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/854\/revisions\/856"}],"wp:attachment":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}