{"id":3544,"date":"2014-08-06T09:45:34","date_gmt":"2014-08-06T07:45:34","guid":{"rendered":"http:\/\/www.labourstart.org\/blogs\/?p=3544"},"modified":"2014-08-06T09:45:34","modified_gmt":"2014-08-06T07:45:34","slug":"2442-books-downloaded-as-labourstart-free-kindle-campaign-ends","status":"publish","type":"post","link":"https:\/\/www.labourstart.org\/blogs\/?p=3544","title":{"rendered":"2,442 books downloaded as LabourStart free Kindle campaign ends"},"content":{"rendered":"<p><a href=\"http:\/\/www.labourstart.org\/solidarity\"><img decoding=\"async\" src=\"http:\/\/www.labourstart.org\/solidarity\/gallinbookcover225.jpg\" alt=\"\" height=\"90px\" \/><\/a>\u00a0<a href=\"http:\/\/www.labourstart.org\/firefoxos\"><img decoding=\"async\" src=\"http:\/\/www.labourstart.org\/blogs\/wp-content\/uploads\/2013\/10\/firefoxosbookcover200.png\" alt=\"\" height=\"90px\" \/><\/a>\u00a0<a href=\"https:\/\/www.createspace.com\/4252731\"><img decoding=\"async\" src=\"http:\/\/www.labourstart.org\/solidarityforever\/globallabourmovement.jpg\" alt=\"\" height=\"90px\" \/><\/a>\u00a0<a href=\"https:\/\/www.createspace.com\/4104805\"><img decoding=\"async\" src=\"http:\/\/www.labourstart.org\/solidarityforever\/bookcover.jpg\" alt=\"\" height=\"90px\" \/><\/a><\/p>\n<p>During the first five days of August, we allowed people to download all four of our Kindle titles free of charge. \u00a0The result was a total of <strong>2,442<\/strong> books downloaded in just 5 days.<\/p>\n<p>Previously we&#8217;d sold somewhat more than 3,000 books over the last 20 months, so this was an 80% increase in distribution of our books. \u00a0Here they are in order of popularity &#8212; the number is copies downloaded in the last 5 days:<\/p>\n<ul>\n<li><em>Solidarity &#8211; Dan Gallin<\/em> 696<\/li>\n<li><em>The Global Labour Movement<\/em> 645<\/li>\n<li><em>Campaigning Online and Winning<\/em> 587<\/li>\n<li><em>Firefox OS for Activists<\/em> 514<\/li>\n<\/ul>\n<p>Today I&#8217;ll be emailing everyone who I think downloaded books (based on what MailChimp has to say about clicking-through), and remind people that we&#8217;d really, really appreciate reviews on Amazon to keep sales going.<\/p>\n<p>I&#8217;m convinced that using the free Kindle downloads feature is far more effective than simply saying we have some PDFs or Word documents available for download. \u00a0Kindle books are seen as <em>real books<\/em> by many people, they normally cost money, and this contributed, I think, to the excellent take-up of our offer.<\/p>\n<p>I think the overall effect of this campaign is to remind people that LabourStart in addition to being a news and campaigning website, and the organizer of annual global solidarity conferences, is also a book publisher (and probably the only publisher of books exclusively for the international trade union movement).<\/p>\n<p>And of course if people actually read the books, we&#8217;ll be contributing toward educating trade unionists about our campaigns, about the global labour movement in general, and more.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0\u00a0 During the first five days of August, we allowed people to download all four of our Kindle titles free of charge. \u00a0The result was a total of 2,442 books downloaded in just 5 days. Previously we&#8217;d sold somewhat more than 3,000 books over the last 20 months, so this was an 80% increase in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/3544"}],"collection":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3544"}],"version-history":[{"count":2,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/3544\/revisions"}],"predecessor-version":[{"id":3546,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/3544\/revisions\/3546"}],"wp:attachment":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}