{"id":3408,"date":"2014-04-02T11:45:19","date_gmt":"2014-04-02T09:45:19","guid":{"rendered":"http:\/\/www.labourstart.org\/blogs\/?p=3408"},"modified":"2014-04-02T11:45:19","modified_gmt":"2014-04-02T09:45:19","slug":"improving-labourstarts-fundraising-some-thoughts","status":"publish","type":"post","link":"https:\/\/www.labourstart.org\/blogs\/?p=3408","title":{"rendered":"Improving LabourStart’s fundraising – some thoughts"},"content":{"rendered":"

I’ve had a discussion with some of the senior correspondents and have also triggered a discussion on the e-Campaigning Forum<\/a> mailing list, have learned a few things, and wanted to share some thoughts.<\/p>\n

First of all, our current quarterly fundraising campaign is going poorly.\u00a0 We’ve raised just \u00a31,534<\/strong> even though we’ve mailed to our English, Spanish, Dutch, Norwegian, Danish, Hebrew, German, Hungarian and Indonesian lists.\u00a0 Our message therefore has reached 100,045<\/strong> people who have donated an average of 1.5 pence (\u00a30.015)<\/strong> per person.<\/p>\n

This has to be understood in the context of what are actually rising donations to LabourStart — we’re up 30% compared to where we stood two years ago.\u00a0 Many of those donations are from unions — local, national and global unions.<\/p>\n

But we need to take some steps to improve our ability to raise money from the individuals<\/strong> who support our campaigns and who are on our mailing lists.<\/p>\n

Basically, it comes down to two things — though I welcome suggestions for more:<\/p>\n

First, I will now return to an annual<\/strong> appeal for funds rather than a quarterly<\/strong> appeal.\u00a0 That way, people will be getting 20 or more campaign messages from us over the course of a year before they hear from us asking for money.<\/p>\n

Second, based on the extraordinary success story of Greenpeace UK, I will embed a much more prominent and clearly branded donation form on the “landing page”<\/strong> people see when they sign up to a campaign.\u00a0 Apparently, the best time to ask people for donations is when they’re actually supporting a live campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve had a discussion with some of the senior correspondents and have also triggered a discussion on the e-Campaigning Forum mailing list, have learned a few things, and wanted to share some thoughts. First of all, our current quarterly fundraising campaign is going poorly.\u00a0 We’ve raised just \u00a31,534 even though we’ve mailed to our English, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[],"_links":{"self":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/3408"}],"collection":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3408"}],"version-history":[{"count":1,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/3408\/revisions"}],"predecessor-version":[{"id":3409,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/3408\/revisions\/3409"}],"wp:attachment":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}