{"id":2997,"date":"2013-06-13T11:23:31","date_gmt":"2013-06-13T09:23:31","guid":{"rendered":"http:\/\/www.labourstart.org\/blogs\/?p=2997"},"modified":"2013-06-13T11:23:31","modified_gmt":"2013-06-13T09:23:31","slug":"facebook-campaign-closed","status":"publish","type":"post","link":"https:\/\/www.labourstart.org\/blogs\/?p=2997","title":{"rendered":"Facebook campaign &#8211; closed"},"content":{"rendered":"<p>Our latest ad campaign on Facebook is now closed.\u00a0 We spent US $336.89, showed our ad to 75,546 people, and picked up 773 new likes for our page.\u00a0 In other words, each new like cost us about 50 US cents.\u00a0 We&#8217;re now up to 7,585 likes for our page.\u00a0 To reach 10,000 (getting another 2,415 likes) would cost us $1,200.\u00a0 There is very little evidence to show that these new likes translate well into participants in our campaigns, correspondents, translators, or donors.\u00a0 Any thoughts on whether we should continue to invest in Facebook ads?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our latest ad campaign on Facebook is now closed.\u00a0 We spent US $336.89, showed our ad to 75,546 people, and picked up 773 new likes for our page.\u00a0 In other words, each new like cost us about 50 US cents.\u00a0 We&#8217;re now up to 7,585 likes for our page.\u00a0 To reach 10,000 (getting another 2,415 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,33],"tags":[],"_links":{"self":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/2997"}],"collection":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2997"}],"version-history":[{"count":1,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/2997\/revisions"}],"predecessor-version":[{"id":2998,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/2997\/revisions\/2998"}],"wp:attachment":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}