{"id":1793,"date":"2011-07-23T12:04:22","date_gmt":"2011-07-23T10:04:22","guid":{"rendered":"http:\/\/www.labourstart.org\/blogs\/?p=1793"},"modified":"2011-07-23T13:05:32","modified_gmt":"2011-07-23T11:05:32","slug":"big-facebook-ad-campaign-launched","status":"publish","type":"post","link":"https:\/\/www.labourstart.org\/blogs\/?p=1793","title":{"rendered":"Big Facebook ad campaign launched"},"content":{"rendered":"

The most successful ads on Facebook, apparently, are the ones that promote an organization’s Facebook page – getting people to ‘like’ your page is easier than getting them to do just about anything else. \u00a0And if they ‘like’ you, they will see your posts on their own news feeds, as will their friends.<\/p>\n

Facebook now allows for a very interesting kind of targetting – you can choose to show ads only to Facebook members who are friends with people who already ‘like’ LabourStart — in other words, people who are themselves likely to be trade unionists (or sympathetic to the trade union movement). <\/strong><\/p>\n

The ad campaign we’ll be running starting tomorrow targets 282,680<\/strong> Facebook users in these 22<\/strong> countries: United States, India, Ireland, Italy, New Zealand, Norway, Canada, South Africa, South Korea, Sweden, Switzerland, Turkey, United Kingdom, Israel, Finland, Denmark, Australia, Russia, Brazil, China, France and Germany. \u00a0The users are all over the age of 18 and list English as one of their languages. \u00a0None of them are currently LabourStart fans. \u00a0The ad reads:<\/p>\n

If you’re a trade union member, you’re going to love (not ‘like’) LabourStart. Check out our Facebook page and website<\/p><\/blockquote>\n

At the moment, we have 1,710<\/strong> people who ‘like’ our page on Facebook. \u00a0Our page is a very new one, launched on 1 April. \u00a0Over the last 114<\/strong> days, we’ve grown by exactly\u00a015 per day<\/strong> since then. \u00a0We should reach 2,000<\/strong> ‘likes’ by 11 August (and 10,000<\/strong> in 18 months), even without this ad campaign.<\/p>\n

By way of comparison, here are some other FB pages and how many ‘like’ them:<\/p>\n

    \n
  1. Global – Avaaz 231,994<\/li>\n
  2. USA – Moveon.org 152,151<\/li>\n
  3. Global – Human Rights Watch 139,571<\/li>\n
  4. Global – Amnesty International 49,171<\/li>\n
  5. UK – 38 Degrees 31,002<\/li>\n
  6. USA – AFL-CIO 28,918<\/li>\n
  7. Australia – GetUp! 18,299<\/li>\n
  8. UK – False Economy 10,400<\/li>\n
  9. USA\/Canada – SEIU 8,989<\/li>\n
  10. USA\/Canada – USW 5,955<\/li>\n
  11. USA – Labor Notes 5,419<\/li>\n
  12. Germany – IG Metall 5,258<\/li>\n
  13. Germany – ver.di 3,457<\/li>\n
  14. USA – Young Trade Unionists 2,769<\/li>\n
  15. USA – IWW Starbucks Workers Union \u00a02,624<\/li>\n
  16. Global – UNI Global Union 2,511<\/li>\n
  17. Israel – Histadrut 2,448<\/li>\n
  18. UK – TUC 2,048<\/li>\n
  19. UK – Unite 1,897<\/li>\n
  20. UK – UNISON 1,892<\/li>\n
  21. Global – ITUC 1,860<\/li>\n
  22. Global – Clean Clothes Campaign 1,828<\/li>\n
  23. Australia – AWU 1,777<\/li>\n
  24. Global – LabourStart 1,710<\/strong><\/span><\/li>\n
  25. Global – International Labor Rights Forum 1,536<\/span><\/li>\n
  26. Ireland – ICTU 1,386<\/li>\n
  27. USA – Student Labor Action Project 1,318<\/li>\n
  28. Israel – Kav LaOved 1,297<\/li>\n
  29. Global – IWW – 1,202<\/li>\n
  30. Canada – CLC 709<\/li>\n
  31. UK – GMB 583<\/li>\n
  32. Palestine – PGFTU 441<\/li>\n
  33. South Africa – COSATU 434<\/li>\n
  34. Canada – CUPW 423<\/li>\n
  35. Global – International Metalworkers Federation 366<\/li>\n
  36. Global – ICEM 232<\/li>\n
  37. Israel\/Palestine – WAC Ma’an 226<\/li>\n
  38. Global – Global Labour University 224<\/li>\n
  39. Palestine – DWRC 202<\/li>\n
  40. USA – ILCA 115<\/li>\n
  41. Global – Fair Labor Association 93<\/li>\n
  42. UK – Banana Link 70<\/li>\n
  43. New Zealand – NZCTU 66<\/li>\n
  44. Europe – ETUC 64<\/li>\n
  45. Australia – ACTU 63<\/li>\n
  46. Global – Education International 46<\/li>\n
  47. Global – WFTU 46<\/li>\n
  48. USA – Labour Behind the Label 35<\/li>\n
  49. Iran – IASWI 23<\/li>\n
  50. Global – Global Unions 11<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The most successful ads on Facebook, apparently, are the ones that promote an organization’s Facebook page – getting people to ‘like’ your page is easier than getting them to do just about anything else. \u00a0And if they ‘like’ you, they will see your posts on their own news feeds, as will their friends. Facebook now […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,33],"tags":[],"_links":{"self":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1793"}],"collection":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1793"}],"version-history":[{"count":11,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1793\/revisions"}],"predecessor-version":[{"id":1804,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1793\/revisions\/1804"}],"wp:attachment":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}