{"id":1491,"date":"2011-03-09T18:38:14","date_gmt":"2011-03-09T16:38:14","guid":{"rendered":"http:\/\/www.labourstart.org\/blogs\/?p=1491"},"modified":"2011-03-09T18:38:14","modified_gmt":"2011-03-09T16:38:14","slug":"campaign-velocity-and-the-engagement-of-our-base","status":"publish","type":"post","link":"https:\/\/www.labourstart.org\/blogs\/?p=1491","title":{"rendered":"Campaign velocity &#8211; and the engagement of our base"},"content":{"rendered":"<p>The first mass mailing we ever did with Mail Chimp went out 4 hours ago and one result is that we have just under 1,000 messages sent to the Chilean government &#8212; coming in at the rate of about 240 per hour. \u00a0This is considerably faster than what we were able to achieve in the past. \u00a0But it was expected.<\/p>\n<p>A few years ago I wrote about the &#8216;velocity&#8217; of campaigns and noted that when I demonstrated this in Canada, it took us <strong>40 hours<\/strong> to get from 1 message to 1,000 sent. \u00a0Today it takes <strong>one-tenth<\/strong> that amount of time &#8211; only four hours.<\/p>\n<p>But also interesting to note another number that is persistent over the last four hours. \u00a0About <strong>20%<\/strong> of those who open their email &#8212; even if only to glance at it &#8212; then go on to support the LabourStart campaign we&#8217;re promoting. \u00a0That&#8217;s an extraordinarily high number. \u00a0At the moment, we&#8217;re talking about <strong>970<\/strong> people out of <strong>4,550<\/strong>. \u00a0Imagine if all <strong>60,000<\/strong> people were to open their email message &#8212; it would mean <strong>12,000<\/strong> messages sent to the Chilean government, our largest campaign by far.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first mass mailing we ever did with Mail Chimp went out 4 hours ago and one result is that we have just under 1,000 messages sent to the Chilean government &#8212; coming in at the rate of about 240 per hour. \u00a0This is considerably faster than what we were able to achieve in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1491"}],"collection":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1491"}],"version-history":[{"count":1,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1491\/revisions"}],"predecessor-version":[{"id":1492,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1491\/revisions\/1492"}],"wp:attachment":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}