{"id":1268,"date":"2010-07-26T10:25:05","date_gmt":"2010-07-26T08:25:05","guid":{"rendered":"http:\/\/www.labourstart.org\/blogs\/?p=1268"},"modified":"2010-07-26T10:31:11","modified_gmt":"2010-07-26T08:31:11","slug":"results-of-latest-google-adwords-campaign","status":"publish","type":"post","link":"https:\/\/www.labourstart.org\/blogs\/?p=1268","title":{"rendered":"Results of latest Google Adwords campaign"},"content":{"rendered":"<p>Google gave us some credit to lure us back to using their keyword-based advertising, so we took them up on it.<\/p>\n<p>I ran an ad for UnionBook which was shown\u00a0<strong>2,363,293<\/strong> times &#8211; though only a tiny fraction of that was searches. \u00a0Google also shows ads when people view their emails, etc.<\/p>\n<p>The ad was clicked on <strong>626<\/strong> times. \u00a0The total cost (covered by Google&#8217;s credit) was US$137.55. \u00a0The keywords which attracted the most interest in our ad were elgg (2.75% of those searching for elgg were interested in UnionBook) and trade union (1.35% of those clicked through).<\/p>\n<p>UnionBook has picked up <strong>95<\/strong> new members since the beginning of July.<\/p>\n<p>The ad read:<\/p>\n<blockquote><p><strong>Union member?<\/strong><\/p>\n<p>Check out UnionBook, the social network for trade unionists.<\/p>\n<p><em>www.unionbook.org<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Google gave us some credit to lure us back to using their keyword-based advertising, so we took them up on it. I ran an ad for UnionBook which was shown\u00a02,363,293 times &#8211; though only a tiny fraction of that was searches. \u00a0Google also shows ads when people view their emails, etc. The ad was clicked [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1268"}],"collection":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1268"}],"version-history":[{"count":4,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1268\/revisions"}],"predecessor-version":[{"id":1271,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=\/wp\/v2\/posts\/1268\/revisions\/1271"}],"wp:attachment":[{"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.labourstart.org\/blogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}