UnionBook relaunch – stage two

Stage one was the Facebook ads campaign.  We’ve now shown over a million ads (1,067,344 to be precise), bringing UnionBook over 300 new visitors, some of whom have signed up.

Stage two was to write to all current users (nearly 5,000) plus all those in our Facebook UnionBook group (614 members) to tell them to become active again, that we’ve clobbered the spammers and restored messaging — and that there’s a new UnionBook group in support of the Vale Inco strikers.

The next stage — weekly mailings to UnionBook members telling them what’s new, giving them reason to be active on the site.

Written by ericlee in: Campaigns,UnionBook |

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