Jul
15
2019

New campaign, new mailing lists and a book promotion

Cambodia: Workers at the West Mebun temple.

New campaign – Cambodia. We launched a new campaign in support of workers restoring the West Mebun temple last week at the request of BWI and the Building and Wood Workers Trade Union Federation of Cambodia. Today it has 4,213 supporters and appears in 16 languages (three of those will go live later today or tomorrow).

Sendy: Claims it will save us 99% of what we were spending on MailChimp.

Mailing lists: We have now completed the migration from MailChimp to Sendy, which will result in a very substantial cost saving. We’ve used the opportunity to create new sign-up pages on LabourStart for the mailing list in many languages, with more being added every day. Links to these new pages feature now on a number of our home pages. Though we still recruit most new subscribers from supporters of our campaigns, this will raise awareness of our mailing lists to a wider audience. We had a number of teething problems with our new host, but these now seem to have been overcome.

The result of our campaign: a 400% increase in the number of readers of this fantastic book.

Book promotion: We offered our book about migrant workers — The Strangers Among Us: Tales from a Global Migrant Worker Movement — for free for five days on Kindle. Previously, over the course of two years, we had only managed to sell 162 copies of this book. But our free campaign this month resulted in 662 more downloads — as well as a few sales of the print edition. This was a massive increase in the number of people who are reading the book, which is great. As expected, a handful of our readers complained that we were using the Amazon Kindle platform, so we located a PDF version and shared this with them as a free download. We will do this for one of our other books in September.

Written by admin in: Campaigns,Mailing list,Publications |

2 Comments »

  • I like the books-for-free idea. Now we just need a few more books. 🙂

    Comment | July 15, 2019
  • Mario Caonabo

    Congratulations on the successful migration to Sendy. Hope everything continues to work well for Labourstart.

    In Solidarity,
    Mario Caonabo

    Comment | July 15, 2019

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