Results of latest Google Adwords campaign

Google gave us some credit to lure us back to using their keyword-based advertising, so we took them up on it.

I ran an ad for UnionBook which was shown 2,363,293 times – though only a tiny fraction of that was searches.  Google also shows ads when people view their emails, etc.

The ad was clicked on 626 times.  The total cost (covered by Google’s credit) was US$137.55.  The keywords which attracted the most interest in our ad were elgg (2.75% of those searching for elgg were interested in UnionBook) and trade union (1.35% of those clicked through).

UnionBook has picked up 95 new members since the beginning of July.

The ad read:

Union member?

Check out UnionBook, the social network for trade unionists.


Written by ericlee in: Publicity,UnionBook |

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