Category: Mailing list

LabourStart in Numbers – March 2014

Some highlights – focussing on the good news:

There have been huge increases to our Japanese, Portuguese, Arabic and Korean mailing lists — as high as a 27% gain for the Japanese list. The German list continues to grow, and has replaced Italian as our 5th largest list.

We saw growth in traffic to both our websites (the news and campaigning sites), with a doubling of traffic to the latter (due to new campaigns being launched in March).

For the first time we’re seeing Morocco appearing in the top 10 countries bringing traffic to LabourStart — this  is no doubt due to our campaign on behalf of the “Casablanca 5″.

In this report for the first time I provide data on which operating systems people are using to access LabourStart. It will be interesting to compare this month on month. Interesting to note that almost one in five users of our campaigns does so through a smartphone or tablet, with only about 80% still doing this through desktop and laptop computers.  The launch of our website for small screen devices couldn’t have come at a better time.

Mailing lists [with 200 or more subscribers]

English: 85,432 [85,207]
French: 7,707 [7,603]
Spanish: 5,106 [5,136]
German: 4,219 [4,062]
Italian: 4,110 [4,143]
Turkish: 3,253 [3,253]
Norwegian: 2,907 [2,836]
Russian: 2,525 [2,518]
Korean: 2,122 [1,834] +16%
Dutch: 1,391 [1,400]
Chinese: 1,073 [1,073]
Finnish: 624 [622]
Japanese: 494 [390] +27%
Arabic: 381 [319] +19%
Portuguese: 338 [269] +26%
Polish: 269 [269]
Indonesian: 262 [254]
Tagalog: 254 [254]
Hebrew: 250 [246]
Farsi: 242 [242]

Social networks

Twitter followers

English: 11,816 [11,571]
Canada English: 2,957 [2,853]
Canada French: 416 [395]
French: 205 [201]
USA: 209 [187]
Spanish: 67 [67]
German: 45 [42]
Japanese: 23 [23]
Russian: 16 [16]
Portuguese: 7 [7]

Facebook

Like LabourStart.org page (English): 8,546 [8,475]
Members of LabourStart group: 7,268 [6,843]
Like LabourStart page (French): 409 [389]
Like LabourStart page (German): 301 [279]
Like LabourStart page (Turkish): 131 [131]
Like LabourStart page (Hebrew): 105 [105]

UnionBook
Members: 5,750 [5,737]

LinkedIn
LabourStart group: 1,605 [1,562]

Flickr
Union group on Flickr: 748 [744]

Website

Correspondents: 699 [698]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 635,661 [552,898]

LabourStart.org (Clicky)

Total visitors: 40,645 [32,524]

Where they come from:

USA – 8,525 [7,311]
Canada – 8,140 [5,317]
UK – 4,809 [3,408]
Australia – 2,618 [2,083]
Norway – 2,132 [1,791]
Germany – 1,526 [1,126]
Indonesia – 1,252 [849]
Sweden – 888 [683]
France – 820 [721]
Netherlands – 712 [--]

Their operating systems:

Windows – 68.2%
Mobile – 15.6% (iOS – 7.3%; Android – 5.6%)
Mac – 14.8%
Linux – 1.4%

LabourStartCampaigns.net (Clicky)

Total visitors: 29,094 [15,361]

Where they come from:

Canada – 6,464 [1,933]
USA – 4,087 [2,144]
UK – 3,965 [1,755]
Australia – 1,349 [882]
Germany – 1,236 [554]
France – 1,152 [644]
Spain – 1,038 [446]
Belgium – 1,030 [1,133]
Italy – 750
Morocco – 720

Their operating systems:

Windows – 68.4%
Mobile – 18.6% (iOS – 10.1%; Android – 6.9%)
Mac – 11.1%
Linux – 1.8%

LabourStart in Numbers – February 2014

February was not a good month for our statistics — across the board, we saw notable falls in traffic to our website.

The reason is simple: we launched just one campaign in February, and had fewer mailings than usual.  So while we still have tens of thousands of people who visit our website every day, the main source of traffic is always the campaigns.  New and popular campaigns are the only way to rapidly grow traffic to our site.

The previous month’s numbers are in brackets below. Notable growth is indicated in bold, green.

Mailing lists [with 200 or more subscribers]

English: 85,207 [85,250]
French: 7,603 [7,215]
Spanish: 5,136 [5,156]
Italian: 4,143 [4,146]
German: 4,062 [4,070]
Turkish: 3,253 [3,253]
Norwegian: 2,836 [2,902]
Russian: 2,518 [2,874]
Korean: 1,834 [1,861]
Dutch: 1,400 [1,401]
Chinese: 1,073 [1,074]
Finnish: 622 [630]
Japanese: 390 [391]
Arabic: 319 [321]
Portuguese: 269 [269]
Polish: 269 [280]
Indonesian: 254 [263]
Tagalog: 254 [254]
Hebrew: 246 [247]
Farsi: 242 [242]

Social networks

Twitter followers

English: 11,571 [11,409]
Canada English: 2,853 [2,751]
Canada French: 395 [378]
French: 201 [200]
USA: 187 [168]
Spanish: 67 [67]
German: 42 [38]
Japanese: 23 [23]
Russian: 16 [16]
Portuguese: 7 [7]

Facebook

Like LabourStart.org page (English): 8,475 [8,381]
Members of LabourStart group: 6,843 [6,715]
Like LabourStart page (French): 389 [380]
Like LabourStart page (German): 279 [235]
Like LabourStart page (Turkish): 131 [131]
Like LabourStart page (Hebrew): 105 [104]

UnionBook
Members: 5,737 [5,707]

LinkedIn
LabourStart group: 1,562 [1,521]

Flickr
Union group on Flickr: 744 [743]

Website

Correspondents: 698 [691]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 552,898 [671,485]
Peak day: 23,305 [29,980]
Page impressions: 1,425,275 [1,568,434]

LabourStart.org (Clicky)

Total visitors: 32,524 [58,483]
Peak day: 3,212 [6,041]
Where they come from:
USA – 7,311 [13,091]
Canada – 5,317 [10,499]
UK – 3,408 [9,123]
Australia – 2,083 [4,081]
Norway – 1,791 [2,226]
Germany – 1,126 [1,690]
Indonesia – 849 [949]
India – 828 [--]
France – 721 [1,101]
Sweden – 683 [1,163]

LabourStartCampaigns.net (Clicky)

Total visitors: 15,361 [58,832]
Peak day: 3,636 [6,959]
Where they come from:
USA – 2,144 [9,441]
Canada – 1,933 [9,116]
UK – 1,755 [8,750]
Russia – 1,304 [4,739]
Belgium – 1,133 [1,730]
Australia – 882 [3,165]
South Korea – 709 [--]
France – 644 [2,004]
Germany – 554 [2,535]
Spain – 446 [1,933]

The week in review – 31 January – 7 February 2014

Campaigns: I’ve fixed two things that were nagging me — (1) When signing up to support a campaign, you now must choose a country, and “Select a counrtry” doesn’t count.  Previously, we had “Afghanistan” as our first country and had large numbers of people ignoring this and letting that remain.  They’re now being forced to choose.  (2) You now have to enter a valid email address, with a “@” and full stops (periods).  Obviously we’re not completely testing, and some invalid email addresses will slip through., but at least you have to enter something that remotely looks like an email address.

News: See below — this should help expand the reach of our news stories.  (I’ve written to all our correspondents about this today.)

Mailing list: I’ve invited a number of senior correspondents and translators who already do mass mailngs to use MailChimp directly — and very pleased to see that several have taken me up on the offer.  This should speed things up a bit when sending out mailings.  We’ve nearly completed the migration of our language mailing lists from Sendy to MailChimp.

Berlin conference: Lots happening — details to come.

Interface for adding news: Our Finnish and (soon) Italian correspondents will have an interface in their languages when they post news.  This is already the case with a number of the languages.

Books: We’re making progress on the Dan Gallin book, which is already several hundred pages long.  Andy has translated the global labour book into French.  Tom is doing an inventory of books in the office and calculating how many we’ve sold in the first year as a publisher.

Dates of news stories: The dates appearing next to news stories now appear in the more standard dd-mm-yyyy format — an improvement suggested by Andy.

Campaigns:  There are a couple of suggested new ones.  Meanwhile, we closed the Fiji campaign — a big win.

Articles: I had two more articles appear on the KESK trial in Turkey — in Labor Notes and OpenDemocracy.net.

The week(s) in review: 17-31 January 2014

I spent much of the last two weeks travelling — to Istanbul, Geneva and Brussels — so this will have to be a relatively short report as I have much to catch up on.  Apologies if you’re waiting for an answer to an email — I’m struggling to catch up on that.

Campaigns: We launched new ones for Fiji (26 January) and Aeroflot (17 January). The latter, with just under 12,000 messages sent, is our largest current campaign.

Mailing lists: These continue to grow quite well.  The English list now stands at 85,419; the French list is up to 7,215.  The German list is poised to replace the Italian one as our fourth largest list, as it’s now up to 4,072, just 75 fewer than the Italian one.  That German list was around 2,500 a year ago, so it’s grown spectacularly. We’re migrating most of the lists back to MailChimp due to continuing software issues with Sendy.

Berlin 2014: We have 316 people signed up now (this includes some duplicates).  The organizing committee continues to meet and a lot of progress has been made, including on fundraising.  I continue with monthly mailings to all those who signed up — a mailing went out today.  We’ll be holding the meeting for UK participants on 20 February at the TUC.

Books: We have all the content for the next book (Dan Gallin) and I met with Dan in Geneva in order to discuss and to pick up some photos of him.  Andy has finished a translation of our second book (the global labour movement) into French.  Our fifth book, which we could publish in June, would be a collection of papers and speeches from our Berlin conference.

Turkey: I wrote a number of articles about the KESK trial I attended last week.  I’ll publicize these later today from my personal blog.

The weeks in review – 1-10.1.14

Campaigns:

  • We’ve closed the Korean teachers’ campaign and will soon be receiving a report back on the results.
  • The Cambodia campaign, launched yesterday, is taking off very quickly — already considerably larger than the Carnival (Crown Holdings) campaign launched a week earlier.
  • We’re now running our first campaign ever in Ukrainian.

Berlin 2014:

  • I’m off to Berlin tomorrow with Tom to meet with the organizing committee.
  • At the moment we have 260 registrants for the conference, 54 of them from Germany, 40 from the UK.
  • We’ve updated the database adding a number of new fields to begin recording where people will stay, their flight details, contact phone numbers, etc. This information will be added by the conference organizers.

Books:

We’ve just heard from Dan Gallin that he’s assembled the texts for our next book, which we can now begin to produce and sell.  This will be LabourStart’s fourth book.

Mailing lists:

We had a problem with Sendy, trying to resolve it with help from them.

French edition:

Derek and Andy have made several suggestions for improvements which we’ve begun to implement.

Fundraising:

  • We’re about to do the quarterly fundraising mailing to people who regularly support our online campaigns.
  • I’ve also written to all our correspondents about the Svensson prize (having already told our entire list about it) and fingers crossed maybe this year LabourStart will be considered for this.

Newswires:

We now have a Vietnamese English-language newswire at the request of our comrades in Australia, and it appears on the website of the committee to protect Vietnamese workers.

News database:

We’re adding additional languages to allow new correspondents to post news without having to deal with an English interface. The Finnish one is now ready and others are on their way.

LabourStart in Numbers – December 2013

The previous month’s numbers are in brackets below.

Some highlights:

  • Very big gains for our mailing lists — now well over 120,000 (121,362).  Over 30% of all subscribers are to the non-English lists — 36,555.
  • As I reported earlier, the ten-fold growth of the Korean list is a spectacular result of our most recent campaign — plus an effort by the teachers’ union there as well.
  • On Facebook, our Group continues to grow considerably faster than our Page.  And both are being outpaced by our growth on Twitter — now at 11,255 for the global English feed.
  • Our statistics for web traffic show huge growth from Germany, Russia and Korea — no doubt due to our most recent campaigns.

Mailing lists

Total for all lists: 121,362 [117,869] +3,493

English: 84,807 [83,669]
French: 7,111 [6,813]
Spanish: 5,134 [5,138]
Italian: 3,992 [4,002]
German: 3,887 [3,870]
Turkish: 3,272 [3,272]
Norwegian: 2,902 [2,911]
Russian: 2,464 [2,091]
Korean: 1,786 [178]
Dutch: 1,405 [1,414]
Chinese: 1,073 [1,073]
Finnish: 581 [584]
Japanese: 391 [334]
Arabic: 321 [321]
Polish: 280 [281]
Portuguese: 273 [263]
Tagalog: 254 [254]
Hebrew: 243 [246]
Farsi: 242 [241]
Indonesian: 223 [199]
Swedish: 192 [192]
Danish: 127 [134]
Czech: 87 [86]
Esperanto: 86 [75]
Thai: 68 [68]
Greek: 59 [59]
Hindi: 40 [40]
Slovak: 20 [19]
Bulgarian: 18 [18]
Creole: 12 [12]
Vietnamese:12 [12]

Social networks

Twitter followers

English: 11,255 [10,774]
Canada English: 2,619 [2,521]
Canada French: 342 [318]
French: 199 [194]
USA: 102 [78]
Spanish: 65 [63]
Japanese: 23 [23]
Russian: 16 [16]
German: 16 [15]
Portuguese: 7 [7]

Facebook
Like LabourStart.org page (English): 8,268 [8,167]
Members of LabourStart group: 6,463 [6,281]
Like LabourStart page (French): 364 [350]
Like LabourStart page (Turkish): 130 [129]
Like LabourStart page (Hebrew): 104 [103]

UnionBook
Members: 5,682 [5,657]

LinkedIn
LabourStart group: 1,492 [1,465]

Flickr
Union group on Flickr: 741 [740]

Website

Correspondents: 684 [678]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 647,661 [629,107]
Peak day: 27,297 [26,535]
Page impressions: 1,548,778 [1,556,129]

LabourStart.org (Clicky)

Total visitors: 42,201 [51,338]
Peak day: 4,652 [5,127]
Where they come from:
USA – 9,947 [9,902]
Canada – 6,955 [7,865]
UK – 5,553 [6,885]
Australia – 2,656 [2,785]
Germany – 1,482 [944]
Norway – 1,395 [1,748]
Indonesia – 1,325 [8,133]
South Korea – 938 [--]
France – 840 [788]
Sweden – 799 [913]

LabourStartCampaigns.net (Clicky)

Total visitors: 50,997 [28,299]
Peak day: 5,651 [5,181]
Where they come from:
USA – 8,571 [4,997]
South Korea – 7,267
UK – 6,295 [5,841]
Canada – 5,494 [4,076]
Russia – 2,308
Australia – 2,305 [1,798]
France – 2,127 [966]
Germany – 1,797 [742]
Spain – 1,633 [1,101]
Belgium – 1,110 [925]

The weeks in review – 19-31.12.13

Campaigns:

  • The Korea campaign, closing today, was one of the largest we ever ran. In the last 13 days, it grew from 11,295, which was already pretty good, to 14,566 — a gain of 3,271 during the Christmas period.
  • Our Kazakhstan campaign continues to grow, albeit slower — we’re now up to 10,731, a gain of over 730 in the last two weeks.
  • We’ll be a launching a new campaign in support of United Steelworkers Canada after the new year. The earlier version was closed five days ago.
  • We closed two other campaigns (Honduras and UN staff) a week ago.

Berlin 2014: We’re up to 241 registrants, 50 from Germany, 36 from the UK, and the remaining 155 from 51 other countries. In another 11 days, Tom and I head over to Berlin to meet the organizing committee there. I’ve done a mailing to all registrants and we now have the option to de-register people who cannot attend. As I’ve explained before, many of the registrants have asked about subsidies even though we’ve repeatedly explained that everyone must pay their own way.

Mailing lists: These continue to grow and grow. We’re ending the year with 97,100 addresses on our top three lists: English – 84,853; French – 7,112; Spanish – 5,135. A year ago, those three lists totalled 85,501– a net gain of 11,599, or nearly 14%.

Social networks:

  • We picked up another 5 new Twitter followers in the last 5 days, bringing our total to 11,243. It was 8,115 a year ago — a growth of 3,128, or almost 39%. This is much higher than the growth of our mailing lists.
  • We have considerably fewer supporters on Facebook, with only 8,267. A year ago that number was 5,877, so we’ve picked up 2,390 new fans on Facebook — a gain of over 40%.

Book and calendar sales:

  • Calendar sales reached 221 by year’s end — disappointing, but not a disaster.  (We didn’t lose any money, and earned £172.)
  • Sales of our latest book, Firefox OS for Activists, continue to slowly grow.  We sold 97 paperbacks and 115 Kindle editions, for a total of 212.
  • I’ll report on sales of our other titles in the new year.

The week in review – 11-18.12.13

Campaigns: No new campaigns were added in the last 7 days — but we’ve seen tremendous support for the two most recent ones (Kazakhstan and Korea).

The Korea railway workers campaign is our second largest current campaign with 11,295 supporters – it will take another 3,262 to make it number 1, which is unlikely to happen. Still, we picked up 2,522 new supporters in the last 24 hours (that’s right — more than 100 per hour), so you never know.

Our next new campaign is scheduled for launch in the new year (in support of USW members in Canada at Crown Holdings – will replace the current campaign.)

We’ve been talking with the Georgian Trade Union Confederation (GTUC) about getting our campaigns up in the Georgian language and they’re keen to help.

One new feature of campaigns is I now do a mailing one week after campaign launch to the people who signed up. This is a one-off (they’re not necessarily on our mailing list) and I use it to update them on what’s happening, to thank them, and to encourage them to spread the word (with details on how to do this with Twitter, Facebook, emails, etc). These messages have a VERY high open rate and they are read, so I will do them for all future campaigns.  The next step is to see if we can do this in additional languages.

Mailing lists: I did a full report on the huge growth of our bigger mailing lists — nearly 16,000 new subscribers to the top 10 lists since January. See below for details.

Berlin 2014: The number of registrants has gone up by 26 this week, most of those coming from the UK and Germany. At the moment we have 223 registrants, 49 of them from Germany and 33 from the UK. The registration form is now available in Dutch — as well as English, German, and Russian. Tom and Eric will visit Berlin on 11 January to meet with the organizing committee, which is doing fantastic work on the ground. There’s now an ad with a link to the conference website on all LabourStart home pages in all languages. We now have a way to modify information submitted by registrants. People who live in Berlin and can offer “solidarity housing” now have the option to do so from the registration page. (About half the people who’ve signed up are requesting this, but many of those are people who I do not expect to attend the conference.) We’ve now made some block bookings at a local hotel and hostel — if you’ve not yet booked, please do so soon.

The growth of our mailing lists in 2013

LabourStart’s top 10 mailing lists picked up a net gain of 15,586 subscribers in 2013 (so far).

The most impressive gain (in relative terms) was the Korean list which grew almost 20-fold in the last 12 months (and nearly all of that this week). The Dutch list grew by more than 80%.  The German list grew by more than 50% this year, which is great leading into 2014 and our conference in Berlin.

Of the larger lists, the net growth of 9,233 for the English list is impressive.  The only lists in the top ten that will need to be pushed harder next year are Italian and Turkish.

Here is the full list, with the current size followed by where we stood a year ago.

  • English 84,446 (75,213) +9,233
  • French 6,841 (5,932) +909
  • Spanish 5,148 (4,356) +792
  • Italian 4,001 (3,879) +122
  • German 3,875 (2,551) +1,324
  • Turkish 3,272 (3,111) +161
  • Norwegian 2,903 (2,333) +570
  • Russian 2,175 (1,949) +226
  • Korean 1,716 (93) +1,623
  • Dutch 1,407 (781) +626