Category: Social networks

Number of Facebook followers grows – but we have more work to do

We now have 11,258 followers of our LabourStart Facebook page in English — a big improvement.  We had 10,689 a little more than a week ago, so we’ve picked up 569 new ones in just about a week.  In the previous year, we’d picked up only 611, so this a very significant increase.  Nevertheless, we still have our work cut out for us.  Here are some similar pages on Facebook for comparison:

  1. ILO – 285,993
  2. UNI Global Union – 53,891
  3. Education International – 29,047
  4. Trades Union Congress (UK) – 25,178
  5. International Labor Rights Forum – 22,612
  6. IUF – 21,700
  7. LabourStart – 11,258
  8. Union Solidarity International – 10,794
  9. ITUC – 10,032
  10. IndustriALL – 8,528
  11. ITF – 6,478
  12. PSI – 6,397
  13. IFJ – 4,971
  14. European Trade Union Confederation – 2,756
  15. TUAC – 117

 

 

 

Growing our audience on Facebook

LabourStart has had both a Page and Group on Facebook in English for several years, and has groups, pages and other accounts in other languages as well.  But growth to the English page, which we use to promote both top stories and our campaigns, has stalled recently.

Our English global page on Facebook - picking up nearly 2 new followers per hour.
Our English global page on Facebook – picking up nearly 2 new followers per hour.

A year ago, we had 10,078 followers of our main Facebook page in English; by the end of last week, that had risen to just 10,689 — a gain of only 611 new people in a whole year, or less than two per day.

I took two steps to increase our audience on Facebook which has resulted in significant gains for us.

First, I invited 225 of my Facebook friends to like LabourStart’s page.

And second, I purchased an inexpensive Facebook ad to promote the page.

As a result, we’re up to 10,828, a gain of 139 in just 3 days, or an average of 46 new followers per day.

You can help by inviting all of your Friends to like our Facebook page — do this from our page at https://www.facebook.com/labourstart.org/

LabourStart in Numbers – March-May 2016

Some highlights:

* Significant growth to the English and Turkish mailing lists.
* Slow growth on social networks except for the LabourStart Brasil Facebook presence, which grew by nearly 50% this quarter.
* 24 new correspondents – on average, 2 new ones per week.
* Significant growth in traffic to our news website with 10,000 more unique users than in the previous quarter.
* Our campaigns site also experienced significant growth, with nearly 38,000 unique visitors in this period.
* Downloads of our Android app have slowed dramatically, and fewer people are using it than in the past.

Mailing lists

English: 88,242 – 85,445
French: 8,791 – 8,438
German: 6,021 – 5,870
Spanish: 5,531 – 5,455
Turkish: 4,268 – 3,722
Italian: 4,044 – 4,029
Korean: 3,965 – 3,965
Norwegian: 2,701 – 2,736
Russian: 2,449 – 2,438
Dutch: 1,774 – 1,774

Swedish: 1,235 – 1,255
Chinese: 1,112 – 1,112
Polish: 798 – 798
Finnish: 687 – 687
Japanese: 518 – 518
Arabic: 478 – 450
Portuguese: 475 – 468
Indonesian: 346 – 346
Hebrew: 296 – 286
Tagalog: 254 – 254
Farsi: 242 – 242

Social networks

Twitter followers

English: 16,188 – 15,817
Canada English: 5,661 – 5,207
Canada French: 1,071 – 956
USA: 608 – 582
Italian: 458 – 448
Indonesia: 368 – 368
Swedish: 356 – 345
French: 225 – 226
Portuguese: 92 – 71
German: 91 – 90
Spanish: 73 – 74
Japanese: 22 – 22
Russian: 18 – 18

Facebook

Like LabourStart.org page (English): 10,528 – 10,319
Members of LabourStart group: 8,521 – 8,572
Friends of LabourStart Brasil: 1,681 – 1,198
Like LabourStart page (French): 535 – 500
Like LabourStart page (German): 472 – 462
Like LabourStart page (Turkish): 175 – 168
Like LabourStart page (Hebrew): 155 – 151
Members of LabourStart Vostok [Russian]: 109 – 89

UnionBook

Members: 5,929 – 5,915

LinkedIn

LabourStart group: 2,012 – 1,996

Flickr

Union group on Flickr: 806 – 802

Website

Correspondents: 826 – 802

LabourStart.org (news)

Unique users – 41,506 – 31,026

Top countries (by sessions):

USA 23% – 25%
Canada 15% – 16%
UK 12% – 11%
Australia 5% – 5%
France – 4%

Most popular pages – page views:

Home page – English 34,337 – 37,618
USA – English 8,294 – 2,788
Canada – English 6,297 – 2,129
India – 3,853 – 1,098
Home page – Norwegian 2,746 – 2,309

LabourStartCampaigns.net (campaigns)

Unique users – 37,851 – 21,763

Top countries (by sessions):

UK 16% – 15%
USA 14% – 14%
Germany 7% – 10%
Canada 10% – 9%
France 5%

Most popular pages – page views:

Uzbekistan: Defend human rights activist Uktam Pardaev – 12,011
Colombia: Free academic and unionist Miguel Ángel Beltrán – 10,780
Peru: Union organizer expelled – 8,497
Gambia: Justice for Sheriff Diba – 8,233
Turkey: Support the union members fighting to save the forests of Cerattepe – 4,939

Android app downloads (totals)

First number is current, second number is total installs. The numbers in brackets are from the previous quarter.

English: 370 / 795 [387 / 757]
Norwegian: 41 / 49 [38 / 48]
Esperanto: 25 / 105 [33 / 99]

Total: 436 [458] current installs

LabourStart in Numbers – December 2015 – February 2016

Some highlights:

  • Nearly 900 new subscribers on our Korean list
  • Hundreds of new followers on Twitter, on several lists
  • The emergence of major new presence on Facebook for LabourStart Brasil
  • Big gains in traffic to both the news and campaigning websites

The second number is the previous quarter (if we have it); some lines are particularly interesting and have been highlighted in green.

Mailing lists

English: 85,445 – 85,588
French: 8,438 – 8,325
German: 5,870 – 5,785
Spanish: 5,455 – 5,448
Italian: 4,029 – 3,970
Korean: 3,965 – 3,068
Turkish: 3,722 – 3,719
Norwegian: 2,736 – 2,782
Russian: 2,438 – 2,433
Dutch: 1,774 – 1,774

Swedish: 1,255 – 1,256
Chinese: 1,112 – 1,103
Polish: 798 – 793
Finnish: 687 – 687
Japanese: 518 – 488
Portuguese: 468 – 416
Arabic: 450 – 463
Indonesian: 346 – 346
Hebrew: 286 – 282
Tagalog: 254 – 254
Farsi: 242 – 242

Social networks

Twitter followers

English: 15,817 – 15,395
Canada English: 5,207 – 4,962
Canada French: 956 – 876
USA: 582 – 563
Italian: 448 – 421
Indonesia: 368 – 360
Swedish: 345 – 306
French: 226 – 229
German: 90 – 90
Spanish: 74 – 76
Portuguese: 71 – 47
Japanese: 22 – 21
Russian: 18 – 18

Facebook

Like LabourStart.org page (English): 10,319 – 10,177
Members of LabourStart group: 8,572 – 8,611
Friends of LabourStart Brasil: 1,198
Like LabourStart page (French): 500 – 483
Like LabourStart page (German): 462 – 447
Like LabourStart page (Turkish): 168 – 169
Like LabourStart page (Hebrew): 151 – 148
Members of LabourStart Vostok [Russian]: 89 – 82

UnionBook

Members: 5,915 – 5,909

LinkedIn

LabourStart group: 1,996 – 1,970

Flickr

Union group on Flickr: 802 – 791

Website

Correspondents: 802 – 798

LabourStart.org (news)

Unique users – 31,026 – 22,366

Top countries (by sessions):

USA 25% – 29%
Canada 16% – 15%
UK 11% – 9%
Australia 5% – 5%
France 4%

Most popular pages – page views:

Home page – English 37,618 – 41,764
USA – English 13,089 – 13,941
Canada – English 7,616 – 6,294
India – 2,444
Home page – Norwegian – 2,309 – 2,807

LabourStartCampaigns.net (campaigns)

Unique users – 39,304 – 35,723

Top countries (by sessions):

UK 15% – 17%
USA 13% – 14%
Canada 12% – 16%
Germany 6% – 5%
Belgium 5%

Most popular pages – page views:

Egypt: Torture and murder of Giulio Regeni – 13,011
China: Free jailed labour activists, stop suppressing labour organizations! – 6,692
Israel/China: Stop governments’ deal to import bonded workers – 6,324
Djibouti: Teacher trade unionist sentenced to prison – 6,213
Iran: Detained teacher unionist on hunger strike – 5,166

Android app downloads (totals)

First number is current, second number is total installs. The numbers in brackets are from the previous quarter.

English: 387 / 757 [408 / 721]
Norwegian: 38 / 48 [37 / 43]
Esperanto: 33 / 99 [30 / 88]

Total: 458 current installs [475]

Campaign updates from Iran, Israel, China, Korea, Kyrgyzstan, Poland, Turkey – and more …

The first two weeks of December were a busy time for us, especially regarding campaigns.

2016 conference:

Updates will appear on top of Inside LabourStart as we get them.

Campaigns:

At the suggestion of Andy, I’ll be drawing up a short report on how we did with campaigns in 2015, and we can circulate this early in the new year to our lists.

Iran: At the request of the Education International we launched a campaign 3 days ago demanding the release of a jailed teacher trade unionist. But within 1 day, we received reports that he’d ended his hunger strike and was released. We are now waiting for confirmation of this and will then close the campaign.

Israel/China: The deal to import tens of thousands of workers from China to Israel as bonded labour has fallen through, and as a result we’ve been asked to close the campaign. The campaign had 6,263 supporters in 14 languages despite having been online for little more than one week. We’ll be releasing a statement shortly.

Korea: The campaign continues to grow, and as of this morning has over 10,200 supporters, 1,359 of whom supported the Korean-language version.

Kyrgyzstan: I have asked IndustriALL for permission to close this, as more than three months have passed. We’re still waiting for a green light to do this.

Poland: We closed the ITF Poland campaign after three months. The campaign had 7,910 supporters; we don’t have a final message from the ITF about results of our efforts, despite having asked for such a report.

Turkey: We closed down the SF Leather/Mulberry campaign after more than four months with the agreement of IndustriALL. It was a large campaign with 11,571 supporters.

Outreach:

I have been invited next week to participation in a small workshop at the International Institute for Social History in Amsterdam; they are keen to discuss their relationship with the global labour movement and the question of archives.

In February, I’ve been invited to speak in Gdansk at a meeting of European trade union communications officers, organized by the European Trade Union Confederation and the European Trade Union Institute.

Facebook & Twitter:

Our group (not page) is increasingly dominated by a handful of individuals some of whom seem to think that we are connected somehow to the British Labour Party. I have written a sticky post on top of the group for all to see encouraging people to post items about the labour movement. It has had limited success.

Meanwhile, our Canadian feed on Twitter continues to thrive, with over 5,000 followers. (See Derek’s post below.)

LabourStart in Numbers – September-November 2015

Growth is indicated below in green, and declines in red.  The second number, where available, is from the previous quarter.

Android app downloads (totals)

First number is current, second number is total installs. The numbers in brackets are from the previous quarter.

English: 408 / 721 [428 / 686]
Norwegian: 37 / 43 [33 / 31]
Esperanto: 30 / 88 [28 / 76]

Total: 475 current installs [489]

Mailing lists

English: 85,588 – 85,962
French: 8,325 – 8,299
German: 5,785 – 5,793
Spanish: 5,448 – 5,462
Italian: 3,970 – 3,998
Turkish: 3,719 – 3,755
Korean: 3,068 – 2,996
Norwegian: 2,782 – 2,749
Russian: 2,433 – 2,384
Dutch: 1,774 – 1,775

Swedish: 1,256 – 1,239
Chinese: 1,103 – 1,103
Polish: 793 – 734
Finnish: 687 – 687
Japanese: 488 – 483
Arabic: 463 – 463
Portuguese: 416 – 373
Indonesian: 346 – 346
Hebrew: 282 – 282
Tagalog: 254 – 254
Farsi: 242 – 242

Social networks

Twitter followers

English: 15,395 – 14,881
Canada English: 4,962 – 4,613
Canada French: 876 – 803
USA: 563 – 524
Italian: 421 – 330
Indonesia: 360 – 341
Swedish: 306 –
French: 229 – 225
German: 90 – 75
Spanish: 74 – 76
Portuguese: 47 – 8
Japanese: 21 – 21
Russian: 18 – 19

Facebook

Like LabourStart.org page (English): 10,177 – 10,078
Members of LabourStart group: 8,611 – 8,526
Like LabourStart page (French): 483 – 478
Like LabourStart page (German): 447 – 433
Like LabourStart page (Turkish): 169 – 165
Like LabourStart page (Hebrew): 148 – 145
Members of LabourStart Vostok [Russian] – 82

UnionBook

Members: 5,909 – 5,885

LinkedIn

LabourStart group: 1,970 – 1,948

Flickr

Union group on Flickr: 791 – 790 [updated numbers not available]

Website

Correspondents: 798 – 789

LabourStart.org (news)

Unique users – 22,366 – 18,711

Top countries (by sessions):

USA 29% – 27%
Canada 15% – 15%
UK 9% – 8%
India 5%
Australia 5% – 6%

Most popular pages – page views:

Home page – English 41,764 – 33,294
USA – English 13,941 – 14,883
Canada – English 6,294 –  6,543
Home page – Norwegian – 2,807 – 870
Home page – Indonesian 2,576 -1,401

LabourStartCampaigns.net (campaigns)

Unique users – 35,723 – 39,436

Top countries (by sessions):

UK 17% – 15%
Canada 16% – 19%
USA 14% – 15%
Germany 5% – 6%
Australia 5% – 5%

Most popular pages – page views:

UK: Support strikers at the National Gallery in London – 8,819
Estonia: Reinstate Sergey Mastepan – 8,493
Kyrgyzstan: Stop union-busting, reinstate Zhanaydar Ahmetov – 6,991
Korea: Stop attacks on trade unions now – 5,778
Libya: Protect female activists now! – 5,737

LabourStart in Numbers – Q3 2015

This quarterly report raises more questions than it answers, and here are some of them:

1. We’re showing the total number of downloads from Google’s Android store for the first time. As we can see, after some time, many users who downloaded an app cease to be active users, or delete it from their phones. What can we do to sustain our numbers and grow them?

2. Nearly all our mailing lists are either shrinking or static (Swedish is an artificial growth – imports from the English list). What can we do to grow our lists over time? (Short answer: get unions which request campaigns to promote them to their members and allies.)

3. Only 5 new correspondents added in the last 90 days — how can we bring in new ones, especially to replace those who become inactive over time?

4. Traffic to our news pages remains quite low, especially to the non-English ones. We have twice as many unique users of our campaigns as we have of news.  What can we do to drive traffic to our news site? Ads on Google and Facebook?

NEW: Android app downloads (totals)

First number is current, second number is total installs

English: 428 / 686
Norwegian: 33 / 31
Esperanto: 28 / 76

Total: 489 current installs

Mailing lists

English: 85,962 – 86,373
French: 8,299 – 8,276
German: 5,793 – 5,700
Spanish: 5,462 – 5,431
Italian: 3,998 – 4,039
Turkish: 3,755 – 3,650
Korean: 2,996 – 3,080
Norwegian: 2,749 – 2,790
Russian: 2,384 – 2,408
Dutch: 1,775 – 1,743

Swedish: 1,239 – 387
Chinese: 1,103 – 1,103
Polish: 734 – 752
Finnish: 687 – 687
Japanese: 483 – 483
Arabic: 463 – 463
Portuguese: 373 – 355
Indonesian: 346 – 346
Hebrew: 282 – 278
Tagalog: 254 – 254
Farsi: 242 – 242

Social networks

Twitter followers

English: 14,881 – 14,676
Canada English: 4,613 – 4,422
Canada French: 803 – 728
USA: 524 – 521
Indonesia: 341 – 292
Italian: 330 – 290
French: 225 – 224
Spanish: 76 – 76
German: 75 – 76
Japanese: 21 – 21
Russian: 19 – 19
Portuguese: 8 – 7

Facebook

Like LabourStart.org page (English): 10,078 – 9,893
Members of LabourStart group: 8,526 – 8,500
Like LabourStart page (French): 478 – 478
Like LabourStart page (German): 433 – 428
Like LabourStart page (Turkish): 165 – 161
Like LabourStart page (Hebrew): 145 – 143

UnionBook

Members: 5,885 – 5,879

LinkedIn

LabourStart group: 1,948 – 1,944

Flickr

Union group on Flickr: 791 – 790

Website

Correspondents: 789 – 784

LabourStart.org (news)

Unique users – 18,711 – 24,170

Top countries (by sessions):

USA 27% – 28%
Canada 15% – 14%
UK 8% – 8%
Australia 6% – 8%
India 5% – 5%

Most popular pages – page views:

Home page – English 33,294 – 44,076
USA – English 14,883 – 13,854
Canada – English 6,543 – 6,791
Home page – Norwegian – 2,493
Australia – 2,234 – 2,673

LabourStartCampaigns.net (campaigns)

Unique users – 39,436 – 30,849

Top countries (by sessions):

Canada 19% – 23%
USA 15% – 15%
UK 15% – 12%
Germany 6% – 7%
Australia 5% – 4%

Most popular pages – page views:

Iran: Free Esmail Abdi now – 13,947
China: Stop police violence against workers fighting for their rights – 13,105
Turkey: Union busting at €1,000 hand bag producer SF Leather – 10,211
Malaysia: Stop union busting in SFI – 9,058
Poland: Stop sackings and union busting at port – 4,760

A quiet start to August

Our Turkey campaign (SF Leather/Mulberry) with well over 9,000 messages sent, is now our third largest current campaign, having displaced the Malaysia forestry workers’ campaign.  We’ve finally seen an increase in the number of supporters from Turkey itself, with 299 supporting the Turkish-language version of the campaign and another 120 people from Turkey supporting the English version.

In the next five days I expect to close two campaigns launched in early May — in support of workers in Hungary and Iran.  Both campaigns attracted fewer than 7,000 supporters each, while all the campaigns since then have been considerably larger.  Our current Iran campaign, for example, is 78% larger than the one we launched in May.

As a result of these campaigns, our mailing lists continue to grow. I just added 195 new supporters to our lists, with 144 of them going to the English list.

We publicized the IUF’s latest campaign (hotel workers in Myanmar) both through our Facebook page and group, and in a mass mailing.  Following our mailing, the number of supporters for that campaign has nearly doubled.

There had been a problem when we posted a link to one of our country news pages (e.g., Canada) on Facebook.  We had no control over the image that was shown, nor was the text particularly suitable.  These have now been fixed.

We’ve been approached by the Palestinian postal workers union who are asking for our help in getting connected internationally.  I’ve passed this on to UNI and we’ll explore helping them make links directly with postal workers unions in different countries.

Thunderclaps, social networks and how to grow a campaign

The last seven days at LabourStart …

Campaigns:

SF Leather/Mulberry: I sent out a followup mailing to the 70,000+ people on the English list who didn’t open last week’s message. This added a considerable number of new supporters. The campaign is now up to 8,432 supporters. Due to the very low response to our first appeal in Turkish, we drafted an entirely new appeal and sent that out as well. Still, response rates in Turkey remain low, with just 131 supporters for the Turkish language version of the campaign (plus another 90 supporters of the English campaign from Turkey).  I have consulted our Turkish comrades and we are discussing why this is happening and what we can do about it.

Esmail Abdi: This remains our largest current campaign, with 12,252 messages sent so far. The Canadian teachers-initiated Thunderclap was successful in the sense that it reached over 330,000 people, but it generated very few new supporters for the campaign. This confirms previous experience with using Facebook and Twitter to promote campaigns — their impact is much less than you might think, and email remains a far more powerful tool. This doesn’t mean we shouldn’t use social networks — of course we should; in fact, we’re posting more content than ever before to Facebook, reaching a larger audience.

IUF SABMiller campaign: Following the company’s attempt to block messages, we did a mailing to encourage support this IUF campaign.

Translations: I’ve improved an online form I created some time ago which will make it easier and quicker to deal with submitted translations of campaigns (where the translators are unable to upload the campaigns themselves). We’ll start using this from the next campaign we get.

Mailing lists:

We continue to pick up many new subscribers due to the campaigns. A couple of days ago, I added 256 new subscribers — including 44 new ones for our Turkish language list.
We now have a Sinhalese list, but only one name on it for the moment.

Apps:

Our Norwegian language app for Android is now available in the Google Play store.

Donations:

We’ve had 3 large donations from Canadian unions in recent days.

Iran, Turkey, Morocco, Malaysia, Norway, Burma and Transnistria – another week goes by at LabourStart

esmailCampaigns:

We launched a new campaign demanding the release of a jailed Iranian teacher trade union leader, Esmail Abdi, which instantly became one of our largest. The campaign has 6,700 supporters after less than two days online. Canadian teachers unions have launched a Thunderclap to help build support for this.  If you have a Twitter or Facebook account, please sign up to support this and spread the word about it.

We’ve also been asked to support a campaign in Turkey and Morocco this week as well. We’re waiting to hear from the IFJ and EFJ about a possible campaign in defense of a journalist in Transnistria who is a LabourStart correspondent.

I did a followup mailing on the Malaysia forestry workers campaign in English. That campaign is well over 8,000 messages sent, making it our second largest current campaign.  But I expect the Iran campaign to overtake it in a day or two.  Followup emails sent a week after we do the initial mailing are important, and I always do them in English.  If the translators for our other large lists (French, German, Spanish) want to do the same, it might help get several hundred additional supporters for our campaigns.

Mailing lists:

We picked up 974 new subscribers this week following the launch of our Iran campaign. We’re now have 132,173 subscribers to our various lists.

Social networks:

Our Facebook page now has 10,021 likes. I’ve stopped paying for advertising and growth from today will be organic. That ad campaign cost us $95.29 and generated 583 new page likes.

Apps:

Our Android app in Norwegian is now nearly done — just a couple more tweaks and it will go live on Google Play. We’ll begin work on other languages, using this as the template.

Books:

The ILO office in Burma needed a Word version of our global labour movement book; this has been found and sent to them.