Category: Social networks

LabourStart in Numbers – March 2014

Some highlights – focussing on the good news:

There have been huge increases to our Japanese, Portuguese, Arabic and Korean mailing lists — as high as a 27% gain for the Japanese list. The German list continues to grow, and has replaced Italian as our 5th largest list.

We saw growth in traffic to both our websites (the news and campaigning sites), with a doubling of traffic to the latter (due to new campaigns being launched in March).

For the first time we’re seeing Morocco appearing in the top 10 countries bringing traffic to LabourStart — this  is no doubt due to our campaign on behalf of the “Casablanca 5″.

In this report for the first time I provide data on which operating systems people are using to access LabourStart. It will be interesting to compare this month on month. Interesting to note that almost one in five users of our campaigns does so through a smartphone or tablet, with only about 80% still doing this through desktop and laptop computers.  The launch of our website for small screen devices couldn’t have come at a better time.

Mailing lists [with 200 or more subscribers]

English: 85,432 [85,207]
French: 7,707 [7,603]
Spanish: 5,106 [5,136]
German: 4,219 [4,062]
Italian: 4,110 [4,143]
Turkish: 3,253 [3,253]
Norwegian: 2,907 [2,836]
Russian: 2,525 [2,518]
Korean: 2,122 [1,834] +16%
Dutch: 1,391 [1,400]
Chinese: 1,073 [1,073]
Finnish: 624 [622]
Japanese: 494 [390] +27%
Arabic: 381 [319] +19%
Portuguese: 338 [269] +26%
Polish: 269 [269]
Indonesian: 262 [254]
Tagalog: 254 [254]
Hebrew: 250 [246]
Farsi: 242 [242]

Social networks

Twitter followers

English: 11,816 [11,571]
Canada English: 2,957 [2,853]
Canada French: 416 [395]
French: 205 [201]
USA: 209 [187]
Spanish: 67 [67]
German: 45 [42]
Japanese: 23 [23]
Russian: 16 [16]
Portuguese: 7 [7]

Facebook

Like LabourStart.org page (English): 8,546 [8,475]
Members of LabourStart group: 7,268 [6,843]
Like LabourStart page (French): 409 [389]
Like LabourStart page (German): 301 [279]
Like LabourStart page (Turkish): 131 [131]
Like LabourStart page (Hebrew): 105 [105]

UnionBook
Members: 5,750 [5,737]

LinkedIn
LabourStart group: 1,605 [1,562]

Flickr
Union group on Flickr: 748 [744]

Website

Correspondents: 699 [698]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 635,661 [552,898]

LabourStart.org (Clicky)

Total visitors: 40,645 [32,524]

Where they come from:

USA – 8,525 [7,311]
Canada – 8,140 [5,317]
UK – 4,809 [3,408]
Australia – 2,618 [2,083]
Norway – 2,132 [1,791]
Germany – 1,526 [1,126]
Indonesia – 1,252 [849]
Sweden – 888 [683]
France – 820 [721]
Netherlands – 712 [--]

Their operating systems:

Windows – 68.2%
Mobile – 15.6% (iOS – 7.3%; Android – 5.6%)
Mac – 14.8%
Linux – 1.4%

LabourStartCampaigns.net (Clicky)

Total visitors: 29,094 [15,361]

Where they come from:

Canada – 6,464 [1,933]
USA – 4,087 [2,144]
UK – 3,965 [1,755]
Australia – 1,349 [882]
Germany – 1,236 [554]
France – 1,152 [644]
Spain – 1,038 [446]
Belgium – 1,030 [1,133]
Italy – 750
Morocco – 720

Their operating systems:

Windows – 68.4%
Mobile – 18.6% (iOS – 10.1%; Android – 6.9%)
Mac – 11.1%
Linux – 1.8%

The weeks in review – 17-28 March

Technical innovations: This week we made two technical steps forward. The first is a web app for smartphones and tablets that’s now been tested on iOS, Android, Windows and Blackberry smartphones and seems to work. The second is our own URL shortening system (like tinyurl.com or bit.ly) that allows us to create addresses like www.labourstart.org/go/peru.

Berlin conference: The number of registrations continues to grow — we’re now up to 494, up 46 in the last 11 days. The number of German participants (crucial if the conference is to be a success) is up to 103, a gain of 12 in this period. We’re currently working on sending visa invitation letters to several dozen registrants who requested it, sorting out solidarity housing for those who can’t afford the hotel or hostel, building the nearly 50 workshops that are planned, getting speakers for all 3 plenaries, organizing the Saturday night party, raising the money to do all this, and much more. The organizing committee in Berlin is growing and meeting regularly. There’s an international Skype conference call each week that Eric, Tom, Gisela and Derek have been holding as well. We have less than 8 weeks to go …

Campaigns: We haven’t launched any new campaigns in the last couple of weeks, but our Casablanca campaign is going quite well and we think we’ll get one of the five sacked call centre workers to come to speak in Berlin. We had a big surge in supporters for our Rana Plaza campaign yesterday after announcing that a couple of companies had agreed to pay compensation. We promoted — for the first time — our new social media links on the campaign page, and this has generated a number of Facebook likes (1,187) and Tweets (185) for that campaign. Not surprisingly, the links to promote campaigns on Google+ and LinkedIn are proving far less popular. We closed our Kazakhstan campaign a few days ago as well (see report by Kirill below).

News: A couple of weeks ago we had only 76 active correspondents (out of some 700); following my appeal to them to get more active, we now have 99 active ones, who have posted 5,003 news stories in March — an average of 179 news stories every day this month, with each correspondent contributing an average of 51 stories, or nearly two per day. The most active correspondents in March were (in order): Derek Blackadder (Canada), Andrew Casey (Australia), Andy Funnell (France), Roy Nitzberg (USA), Patrick Craven (South Africa), S. G??bi?ski (Poland), Efraim Davidi (Israel), and our intern, Tom Harris (UK).

Prizes and competitions: LabourStart has been entered into three international competitions the results of which we will know within a month. See below for details.

LabourStart in Numbers – February 2014

February was not a good month for our statistics — across the board, we saw notable falls in traffic to our website.

The reason is simple: we launched just one campaign in February, and had fewer mailings than usual.  So while we still have tens of thousands of people who visit our website every day, the main source of traffic is always the campaigns.  New and popular campaigns are the only way to rapidly grow traffic to our site.

The previous month’s numbers are in brackets below. Notable growth is indicated in bold, green.

Mailing lists [with 200 or more subscribers]

English: 85,207 [85,250]
French: 7,603 [7,215]
Spanish: 5,136 [5,156]
Italian: 4,143 [4,146]
German: 4,062 [4,070]
Turkish: 3,253 [3,253]
Norwegian: 2,836 [2,902]
Russian: 2,518 [2,874]
Korean: 1,834 [1,861]
Dutch: 1,400 [1,401]
Chinese: 1,073 [1,074]
Finnish: 622 [630]
Japanese: 390 [391]
Arabic: 319 [321]
Portuguese: 269 [269]
Polish: 269 [280]
Indonesian: 254 [263]
Tagalog: 254 [254]
Hebrew: 246 [247]
Farsi: 242 [242]

Social networks

Twitter followers

English: 11,571 [11,409]
Canada English: 2,853 [2,751]
Canada French: 395 [378]
French: 201 [200]
USA: 187 [168]
Spanish: 67 [67]
German: 42 [38]
Japanese: 23 [23]
Russian: 16 [16]
Portuguese: 7 [7]

Facebook

Like LabourStart.org page (English): 8,475 [8,381]
Members of LabourStart group: 6,843 [6,715]
Like LabourStart page (French): 389 [380]
Like LabourStart page (German): 279 [235]
Like LabourStart page (Turkish): 131 [131]
Like LabourStart page (Hebrew): 105 [104]

UnionBook
Members: 5,737 [5,707]

LinkedIn
LabourStart group: 1,562 [1,521]

Flickr
Union group on Flickr: 744 [743]

Website

Correspondents: 698 [691]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 552,898 [671,485]
Peak day: 23,305 [29,980]
Page impressions: 1,425,275 [1,568,434]

LabourStart.org (Clicky)

Total visitors: 32,524 [58,483]
Peak day: 3,212 [6,041]
Where they come from:
USA – 7,311 [13,091]
Canada – 5,317 [10,499]
UK – 3,408 [9,123]
Australia – 2,083 [4,081]
Norway – 1,791 [2,226]
Germany – 1,126 [1,690]
Indonesia – 849 [949]
India – 828 [--]
France – 721 [1,101]
Sweden – 683 [1,163]

LabourStartCampaigns.net (Clicky)

Total visitors: 15,361 [58,832]
Peak day: 3,636 [6,959]
Where they come from:
USA – 2,144 [9,441]
Canada – 1,933 [9,116]
UK – 1,755 [8,750]
Russia – 1,304 [4,739]
Belgium – 1,133 [1,730]
Australia – 882 [3,165]
South Korea – 709 [--]
France – 644 [2,004]
Germany – 554 [2,535]
Spain – 446 [1,933]

Getting trade union news out to a much wider audience

facebook16twitter16Every news story on LabourStart, in every language, and even on our country and state/province pages, now has a Twitter and Facebook icon next to it. I completed the writing of the code for this today.  Click on the icons and you can tweet the story or post it to Facebook.  (You need to be logged into Twitter or Facebook to do this.)  This will (potentially) greatly expand the readership of these stories and provide a huge boost to unions trying to get their message out to an international audience.  Try it out!

Twitter Caucus?

If you manage one of the LabourStart Twitter feeds could you update me (Derek Blackadder) on what you’re doing? I’m about to do another quick survey of the people following the feeds I run to see what they think about tweet frequency, hours, etc and it would be useful to know what you’re doing I think.

FYI, here’s what I currently have set up:

Management software: Hootsuite

Global English feed: one tweet every 3 hours, 24/7. Plus campaign tweets, the auto feed of Top Stories as they are posted and the odd tweet from Eric et al at the office.

English Canadian feed: one per hour, 12 per day, 7 days per week from 0700 to 1900 Eastern.

French Canadian feed: one every two hours, 6 per day, 7 days per week from 0700 to 1900 Eastern.

I also have some boilerplate tweets (re. the Flickr group, newswires, donations, that sort of thing) which I throw into the mix as the mood takes me.

Thanks.

Derek

LabourStart in Numbers – December 2013

The previous month’s numbers are in brackets below.

Some highlights:

  • Very big gains for our mailing lists — now well over 120,000 (121,362).  Over 30% of all subscribers are to the non-English lists — 36,555.
  • As I reported earlier, the ten-fold growth of the Korean list is a spectacular result of our most recent campaign — plus an effort by the teachers’ union there as well.
  • On Facebook, our Group continues to grow considerably faster than our Page.  And both are being outpaced by our growth on Twitter — now at 11,255 for the global English feed.
  • Our statistics for web traffic show huge growth from Germany, Russia and Korea — no doubt due to our most recent campaigns.

Mailing lists

Total for all lists: 121,362 [117,869] +3,493

English: 84,807 [83,669]
French: 7,111 [6,813]
Spanish: 5,134 [5,138]
Italian: 3,992 [4,002]
German: 3,887 [3,870]
Turkish: 3,272 [3,272]
Norwegian: 2,902 [2,911]
Russian: 2,464 [2,091]
Korean: 1,786 [178]
Dutch: 1,405 [1,414]
Chinese: 1,073 [1,073]
Finnish: 581 [584]
Japanese: 391 [334]
Arabic: 321 [321]
Polish: 280 [281]
Portuguese: 273 [263]
Tagalog: 254 [254]
Hebrew: 243 [246]
Farsi: 242 [241]
Indonesian: 223 [199]
Swedish: 192 [192]
Danish: 127 [134]
Czech: 87 [86]
Esperanto: 86 [75]
Thai: 68 [68]
Greek: 59 [59]
Hindi: 40 [40]
Slovak: 20 [19]
Bulgarian: 18 [18]
Creole: 12 [12]
Vietnamese:12 [12]

Social networks

Twitter followers

English: 11,255 [10,774]
Canada English: 2,619 [2,521]
Canada French: 342 [318]
French: 199 [194]
USA: 102 [78]
Spanish: 65 [63]
Japanese: 23 [23]
Russian: 16 [16]
German: 16 [15]
Portuguese: 7 [7]

Facebook
Like LabourStart.org page (English): 8,268 [8,167]
Members of LabourStart group: 6,463 [6,281]
Like LabourStart page (French): 364 [350]
Like LabourStart page (Turkish): 130 [129]
Like LabourStart page (Hebrew): 104 [103]

UnionBook
Members: 5,682 [5,657]

LinkedIn
LabourStart group: 1,492 [1,465]

Flickr
Union group on Flickr: 741 [740]

Website

Correspondents: 684 [678]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 647,661 [629,107]
Peak day: 27,297 [26,535]
Page impressions: 1,548,778 [1,556,129]

LabourStart.org (Clicky)

Total visitors: 42,201 [51,338]
Peak day: 4,652 [5,127]
Where they come from:
USA – 9,947 [9,902]
Canada – 6,955 [7,865]
UK – 5,553 [6,885]
Australia – 2,656 [2,785]
Germany – 1,482 [944]
Norway – 1,395 [1,748]
Indonesia – 1,325 [8,133]
South Korea – 938 [--]
France – 840 [788]
Sweden – 799 [913]

LabourStartCampaigns.net (Clicky)

Total visitors: 50,997 [28,299]
Peak day: 5,651 [5,181]
Where they come from:
USA – 8,571 [4,997]
South Korea – 7,267
UK – 6,295 [5,841]
Canada – 5,494 [4,076]
Russia – 2,308
Australia – 2,305 [1,798]
France – 2,127 [966]
Germany – 1,797 [742]
Spain – 1,633 [1,101]
Belgium – 1,110 [925]

The weeks in review – 19-31.12.13

Campaigns:

  • The Korea campaign, closing today, was one of the largest we ever ran. In the last 13 days, it grew from 11,295, which was already pretty good, to 14,566 — a gain of 3,271 during the Christmas period.
  • Our Kazakhstan campaign continues to grow, albeit slower — we’re now up to 10,731, a gain of over 730 in the last two weeks.
  • We’ll be a launching a new campaign in support of United Steelworkers Canada after the new year. The earlier version was closed five days ago.
  • We closed two other campaigns (Honduras and UN staff) a week ago.

Berlin 2014: We’re up to 241 registrants, 50 from Germany, 36 from the UK, and the remaining 155 from 51 other countries. In another 11 days, Tom and I head over to Berlin to meet the organizing committee there. I’ve done a mailing to all registrants and we now have the option to de-register people who cannot attend. As I’ve explained before, many of the registrants have asked about subsidies even though we’ve repeatedly explained that everyone must pay their own way.

Mailing lists: These continue to grow and grow. We’re ending the year with 97,100 addresses on our top three lists: English – 84,853; French – 7,112; Spanish – 5,135. A year ago, those three lists totalled 85,501– a net gain of 11,599, or nearly 14%.

Social networks:

  • We picked up another 5 new Twitter followers in the last 5 days, bringing our total to 11,243. It was 8,115 a year ago — a growth of 3,128, or almost 39%. This is much higher than the growth of our mailing lists.
  • We have considerably fewer supporters on Facebook, with only 8,267. A year ago that number was 5,877, so we’ve picked up 2,390 new fans on Facebook — a gain of over 40%.

Book and calendar sales:

  • Calendar sales reached 221 by year’s end — disappointing, but not a disaster.  (We didn’t lose any money, and earned £172.)
  • Sales of our latest book, Firefox OS for Activists, continue to slowly grow.  We sold 97 paperbacks and 115 Kindle editions, for a total of 212.
  • I’ll report on sales of our other titles in the new year.

LabourStart in Numbers – November 2013

Our mailing lists grew slightly smaller as despite running new campaigns, we were running them to the same audiences, not picking up new ones. (We’re down over 600 subscribers this month.) It’s vitally important that unions which partner with us when doing a campaign understand this — otherwise our list will continue to fall little by little every month.

And though our numbers on social networks are steadily rising, there was a falling off of traffic to our websites.

The previous month’s numbers are in brackets below.

Mailing lists

Total for all lists: 117,869 [118,504]

English: 83,669 [84,236]
French: 6,813 [6,828]
Spanish: 5,138 [5,140]
Italian: 4,002 [4,026]
German: 3,870 [3,886]
Turkish: 3,272 [3,274]
Norwegian: 2,911 [2,927]
Russian: 2,091 [2,089]
Dutch: 1,414 [1,426]
Chinese: 1,073 [1,078]
Finnish: 584 [570]
Japanese: 334 [334]
Arabic: 321 [322]
Polish: 281 [282]
Portuguese: 263 [256]
Tagalog: 254 [254]
Hebrew: 246 [247]
Farsi: 241 [245]
Indonesian: 199 [182]
Swedish: 192 [195]
Korean 178 [177]
Danish: 134 [137]
Czech: 86 [88]
Esperanto: 75 [74]
Thai: 68 [68]
Greek: 59 [60]
Hindi: 40 [40]
Slovak: 19 [19]
Bulgarian: 18 [19]
Creole: 12 [13]
Vietnamese:12 [12]

Social networks

Twitter followers

English: 10,774 [10,478]
Canada English: 2,521 [2,430]
Canada French: 318 [304]
French: 194 [189]
USA: 78 [57]
Spanish: 63 [62]
Japanese: 23 [23]
Russian: 16 [16]
German: 15 [15]
Portuguese: 7 [7]

Facebook
Like LabourStart.org page (English): 8,167 [7,998]
Members of LabourStart group: 6,281 [6,106]
Like LabourStart page (French): 350 [343]
Like LabourStart page (Turkish): 129 [129]
Like LabourStart page (Hebrew): 103 [99]

UnionBook
Members: 5,657 [5,635]

LinkedIn
LabourStart group: 1,465 [1,429]

Flickr
Union group on Flickr: 740 [738]

Website

Correspondents: 678 [673]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 629,107 [669,594]
Peak day: 26,535 [27,154]
Page impressions: 1,556,129 [1,707,274]

LabourStart.org (Clicky)

Total visitors: 51,338 [63,424]
Peak day: 5,127 [4,966]
Where they come from:
USA – 9,902 [11,091]
Indonesia – 8,133 [12,967]
Canada –  7,865 [10,208]
UK – 6,885 [8,086]
Australia – 2,785 [3,179]
Norway – 1,748 [1,897]
Germany – 944 [932]
Sweden – 913 [966]
France – 788 [807]
Netherlands – 679 [—]

LabourStartCampaigns.net (Clicky)

Total visitors: 28,299 [41,088]
Peak day: 5,181 [6,044]
Where they come from:
UK – 5,841 [5,809]
USA – 4,997 [5,821]
Canada – 4,076 [6,692]
Australia – 1,798 [1,882]
Spain – 1,101 [1,787]
France – 966 [1,216]
Belgium – 925 [1,649]
Norway – 778 [1,017]
Germany – 742 [1,669]
Netherlands 626 —

The week in review – 14-21 November 2013

Campaigns: Three new campaigns were launched in the last week, plus we did publicity for the IUF campaign on Colombia and IndustriALL’s campaign on Iraq.  I really appreciate the incredible work done by our volunteer translators in getting these translations done.

Berlin 2014: Our conference blog is being updated, some 40 people have already registered, and we’re doing loads of publicity. On Friday, I was invited to address a meeting of global union communicators at the ITF headquarters in London about the conference.  There were participants from the ITUC, ITF, IndustriALL, PSI, etc.  I migrated the entire database of conference participants to a relational database using MySQL, which has made it much easier to display (and sort) the list of people who’ve registered.  I wrote to 10 comrades in Turkey specifically appealing for help building a Turkish contingent; no one has replied yet.  If you’ve not yet registered, please do so today – click here.

Mailings to national lists: We just did a mailing to our UK list advertising a half dozen events taking place in the next month and plan to do this regularly; we encouraged people to submit their events to our online events list — and we’ll take future ones from there.  We also did a Canada-only mailing today promoting a Bangladesh garment workers’ meeting in Toronto.

Writings: I had an article in Solidarity about the successful railway workers’ strike in Georgia and have been commissioned to write something on the same subject for Equal Times.  I have also been commissioned to write about the Histadrut’s recent organizing successes for Jungle World, in Germany.

Book & calendar sales: Still sluggish.  We’ve now sold 190 calendars; our third book (Firefox OS) is up to over 160.  An attempt to promote sales of the book on the Iraqi labour movement, “Hadi Never Died”, disappointed with only two sales. Tom is preparing a calendar of trade union events in the UK at which we can sell our publications in 2014, following on the success Derek had at the CUPE convention in Canada.  Comrades — you can help by posting reviews of our books on Amazon and spreading the word about all LabourStart publications.

Social networks: Our group on Facebook is growing quite quickly, though we’re doing nothing to promote it.  66 people joined in the last week alone.  On Twitter, we’ve launched a low-key, low-cost ad campaign which has brought us 12 new followers in the last 2 days (at a cost of £2.00).