Category: Site traffic

LabourStart in Numbers – March 2014

Some highlights – focussing on the good news:

There have been huge increases to our Japanese, Portuguese, Arabic and Korean mailing lists — as high as a 27% gain for the Japanese list. The German list continues to grow, and has replaced Italian as our 5th largest list.

We saw growth in traffic to both our websites (the news and campaigning sites), with a doubling of traffic to the latter (due to new campaigns being launched in March).

For the first time we’re seeing Morocco appearing in the top 10 countries bringing traffic to LabourStart — this  is no doubt due to our campaign on behalf of the “Casablanca 5″.

In this report for the first time I provide data on which operating systems people are using to access LabourStart. It will be interesting to compare this month on month. Interesting to note that almost one in five users of our campaigns does so through a smartphone or tablet, with only about 80% still doing this through desktop and laptop computers.  The launch of our website for small screen devices couldn’t have come at a better time.

Mailing lists [with 200 or more subscribers]

English: 85,432 [85,207]
French: 7,707 [7,603]
Spanish: 5,106 [5,136]
German: 4,219 [4,062]
Italian: 4,110 [4,143]
Turkish: 3,253 [3,253]
Norwegian: 2,907 [2,836]
Russian: 2,525 [2,518]
Korean: 2,122 [1,834] +16%
Dutch: 1,391 [1,400]
Chinese: 1,073 [1,073]
Finnish: 624 [622]
Japanese: 494 [390] +27%
Arabic: 381 [319] +19%
Portuguese: 338 [269] +26%
Polish: 269 [269]
Indonesian: 262 [254]
Tagalog: 254 [254]
Hebrew: 250 [246]
Farsi: 242 [242]

Social networks

Twitter followers

English: 11,816 [11,571]
Canada English: 2,957 [2,853]
Canada French: 416 [395]
French: 205 [201]
USA: 209 [187]
Spanish: 67 [67]
German: 45 [42]
Japanese: 23 [23]
Russian: 16 [16]
Portuguese: 7 [7]

Facebook

Like LabourStart.org page (English): 8,546 [8,475]
Members of LabourStart group: 7,268 [6,843]
Like LabourStart page (French): 409 [389]
Like LabourStart page (German): 301 [279]
Like LabourStart page (Turkish): 131 [131]
Like LabourStart page (Hebrew): 105 [105]

UnionBook
Members: 5,750 [5,737]

LinkedIn
LabourStart group: 1,605 [1,562]

Flickr
Union group on Flickr: 748 [744]

Website

Correspondents: 699 [698]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 635,661 [552,898]

LabourStart.org (Clicky)

Total visitors: 40,645 [32,524]

Where they come from:

USA – 8,525 [7,311]
Canada – 8,140 [5,317]
UK – 4,809 [3,408]
Australia – 2,618 [2,083]
Norway – 2,132 [1,791]
Germany – 1,526 [1,126]
Indonesia – 1,252 [849]
Sweden – 888 [683]
France – 820 [721]
Netherlands – 712 [--]

Their operating systems:

Windows – 68.2%
Mobile – 15.6% (iOS – 7.3%; Android – 5.6%)
Mac – 14.8%
Linux – 1.4%

LabourStartCampaigns.net (Clicky)

Total visitors: 29,094 [15,361]

Where they come from:

Canada – 6,464 [1,933]
USA – 4,087 [2,144]
UK – 3,965 [1,755]
Australia – 1,349 [882]
Germany – 1,236 [554]
France – 1,152 [644]
Spain – 1,038 [446]
Belgium – 1,030 [1,133]
Italy – 750
Morocco – 720

Their operating systems:

Windows – 68.4%
Mobile – 18.6% (iOS – 10.1%; Android – 6.9%)
Mac – 11.1%
Linux – 1.8%

LabourStart in Numbers – February 2014

February was not a good month for our statistics — across the board, we saw notable falls in traffic to our website.

The reason is simple: we launched just one campaign in February, and had fewer mailings than usual.  So while we still have tens of thousands of people who visit our website every day, the main source of traffic is always the campaigns.  New and popular campaigns are the only way to rapidly grow traffic to our site.

The previous month’s numbers are in brackets below. Notable growth is indicated in bold, green.

Mailing lists [with 200 or more subscribers]

English: 85,207 [85,250]
French: 7,603 [7,215]
Spanish: 5,136 [5,156]
Italian: 4,143 [4,146]
German: 4,062 [4,070]
Turkish: 3,253 [3,253]
Norwegian: 2,836 [2,902]
Russian: 2,518 [2,874]
Korean: 1,834 [1,861]
Dutch: 1,400 [1,401]
Chinese: 1,073 [1,074]
Finnish: 622 [630]
Japanese: 390 [391]
Arabic: 319 [321]
Portuguese: 269 [269]
Polish: 269 [280]
Indonesian: 254 [263]
Tagalog: 254 [254]
Hebrew: 246 [247]
Farsi: 242 [242]

Social networks

Twitter followers

English: 11,571 [11,409]
Canada English: 2,853 [2,751]
Canada French: 395 [378]
French: 201 [200]
USA: 187 [168]
Spanish: 67 [67]
German: 42 [38]
Japanese: 23 [23]
Russian: 16 [16]
Portuguese: 7 [7]

Facebook

Like LabourStart.org page (English): 8,475 [8,381]
Members of LabourStart group: 6,843 [6,715]
Like LabourStart page (French): 389 [380]
Like LabourStart page (German): 279 [235]
Like LabourStart page (Turkish): 131 [131]
Like LabourStart page (Hebrew): 105 [104]

UnionBook
Members: 5,737 [5,707]

LinkedIn
LabourStart group: 1,562 [1,521]

Flickr
Union group on Flickr: 744 [743]

Website

Correspondents: 698 [691]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 552,898 [671,485]
Peak day: 23,305 [29,980]
Page impressions: 1,425,275 [1,568,434]

LabourStart.org (Clicky)

Total visitors: 32,524 [58,483]
Peak day: 3,212 [6,041]
Where they come from:
USA – 7,311 [13,091]
Canada – 5,317 [10,499]
UK – 3,408 [9,123]
Australia – 2,083 [4,081]
Norway – 1,791 [2,226]
Germany – 1,126 [1,690]
Indonesia – 849 [949]
India – 828 [--]
France – 721 [1,101]
Sweden – 683 [1,163]

LabourStartCampaigns.net (Clicky)

Total visitors: 15,361 [58,832]
Peak day: 3,636 [6,959]
Where they come from:
USA – 2,144 [9,441]
Canada – 1,933 [9,116]
UK – 1,755 [8,750]
Russia – 1,304 [4,739]
Belgium – 1,133 [1,730]
Australia – 882 [3,165]
South Korea – 709 [--]
France – 644 [2,004]
Germany – 554 [2,535]
Spain – 446 [1,933]

LabourStart in Numbers – December 2013

The previous month’s numbers are in brackets below.

Some highlights:

  • Very big gains for our mailing lists — now well over 120,000 (121,362).  Over 30% of all subscribers are to the non-English lists — 36,555.
  • As I reported earlier, the ten-fold growth of the Korean list is a spectacular result of our most recent campaign — plus an effort by the teachers’ union there as well.
  • On Facebook, our Group continues to grow considerably faster than our Page.  And both are being outpaced by our growth on Twitter — now at 11,255 for the global English feed.
  • Our statistics for web traffic show huge growth from Germany, Russia and Korea — no doubt due to our most recent campaigns.

Mailing lists

Total for all lists: 121,362 [117,869] +3,493

English: 84,807 [83,669]
French: 7,111 [6,813]
Spanish: 5,134 [5,138]
Italian: 3,992 [4,002]
German: 3,887 [3,870]
Turkish: 3,272 [3,272]
Norwegian: 2,902 [2,911]
Russian: 2,464 [2,091]
Korean: 1,786 [178]
Dutch: 1,405 [1,414]
Chinese: 1,073 [1,073]
Finnish: 581 [584]
Japanese: 391 [334]
Arabic: 321 [321]
Polish: 280 [281]
Portuguese: 273 [263]
Tagalog: 254 [254]
Hebrew: 243 [246]
Farsi: 242 [241]
Indonesian: 223 [199]
Swedish: 192 [192]
Danish: 127 [134]
Czech: 87 [86]
Esperanto: 86 [75]
Thai: 68 [68]
Greek: 59 [59]
Hindi: 40 [40]
Slovak: 20 [19]
Bulgarian: 18 [18]
Creole: 12 [12]
Vietnamese:12 [12]

Social networks

Twitter followers

English: 11,255 [10,774]
Canada English: 2,619 [2,521]
Canada French: 342 [318]
French: 199 [194]
USA: 102 [78]
Spanish: 65 [63]
Japanese: 23 [23]
Russian: 16 [16]
German: 16 [15]
Portuguese: 7 [7]

Facebook
Like LabourStart.org page (English): 8,268 [8,167]
Members of LabourStart group: 6,463 [6,281]
Like LabourStart page (French): 364 [350]
Like LabourStart page (Turkish): 130 [129]
Like LabourStart page (Hebrew): 104 [103]

UnionBook
Members: 5,682 [5,657]

LinkedIn
LabourStart group: 1,492 [1,465]

Flickr
Union group on Flickr: 741 [740]

Website

Correspondents: 684 [678]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 647,661 [629,107]
Peak day: 27,297 [26,535]
Page impressions: 1,548,778 [1,556,129]

LabourStart.org (Clicky)

Total visitors: 42,201 [51,338]
Peak day: 4,652 [5,127]
Where they come from:
USA – 9,947 [9,902]
Canada – 6,955 [7,865]
UK – 5,553 [6,885]
Australia – 2,656 [2,785]
Germany – 1,482 [944]
Norway – 1,395 [1,748]
Indonesia – 1,325 [8,133]
South Korea – 938 [--]
France – 840 [788]
Sweden – 799 [913]

LabourStartCampaigns.net (Clicky)

Total visitors: 50,997 [28,299]
Peak day: 5,651 [5,181]
Where they come from:
USA – 8,571 [4,997]
South Korea – 7,267
UK – 6,295 [5,841]
Canada – 5,494 [4,076]
Russia – 2,308
Australia – 2,305 [1,798]
France – 2,127 [966]
Germany – 1,797 [742]
Spain – 1,633 [1,101]
Belgium – 1,110 [925]

LabourStart in Numbers – November 2013

Our mailing lists grew slightly smaller as despite running new campaigns, we were running them to the same audiences, not picking up new ones. (We’re down over 600 subscribers this month.) It’s vitally important that unions which partner with us when doing a campaign understand this — otherwise our list will continue to fall little by little every month.

And though our numbers on social networks are steadily rising, there was a falling off of traffic to our websites.

The previous month’s numbers are in brackets below.

Mailing lists

Total for all lists: 117,869 [118,504]

English: 83,669 [84,236]
French: 6,813 [6,828]
Spanish: 5,138 [5,140]
Italian: 4,002 [4,026]
German: 3,870 [3,886]
Turkish: 3,272 [3,274]
Norwegian: 2,911 [2,927]
Russian: 2,091 [2,089]
Dutch: 1,414 [1,426]
Chinese: 1,073 [1,078]
Finnish: 584 [570]
Japanese: 334 [334]
Arabic: 321 [322]
Polish: 281 [282]
Portuguese: 263 [256]
Tagalog: 254 [254]
Hebrew: 246 [247]
Farsi: 241 [245]
Indonesian: 199 [182]
Swedish: 192 [195]
Korean 178 [177]
Danish: 134 [137]
Czech: 86 [88]
Esperanto: 75 [74]
Thai: 68 [68]
Greek: 59 [60]
Hindi: 40 [40]
Slovak: 19 [19]
Bulgarian: 18 [19]
Creole: 12 [13]
Vietnamese:12 [12]

Social networks

Twitter followers

English: 10,774 [10,478]
Canada English: 2,521 [2,430]
Canada French: 318 [304]
French: 194 [189]
USA: 78 [57]
Spanish: 63 [62]
Japanese: 23 [23]
Russian: 16 [16]
German: 15 [15]
Portuguese: 7 [7]

Facebook
Like LabourStart.org page (English): 8,167 [7,998]
Members of LabourStart group: 6,281 [6,106]
Like LabourStart page (French): 350 [343]
Like LabourStart page (Turkish): 129 [129]
Like LabourStart page (Hebrew): 103 [99]

UnionBook
Members: 5,657 [5,635]

LinkedIn
LabourStart group: 1,465 [1,429]

Flickr
Union group on Flickr: 740 [738]

Website

Correspondents: 678 [673]

Website traffic

LabourStart.org (1&1 statistics)

Total visits: 629,107 [669,594]
Peak day: 26,535 [27,154]
Page impressions: 1,556,129 [1,707,274]

LabourStart.org (Clicky)

Total visitors: 51,338 [63,424]
Peak day: 5,127 [4,966]
Where they come from:
USA – 9,902 [11,091]
Indonesia – 8,133 [12,967]
Canada –  7,865 [10,208]
UK – 6,885 [8,086]
Australia – 2,785 [3,179]
Norway – 1,748 [1,897]
Germany – 944 [932]
Sweden – 913 [966]
France – 788 [807]
Netherlands – 679 [—]

LabourStartCampaigns.net (Clicky)

Total visitors: 28,299 [41,088]
Peak day: 5,181 [6,044]
Where they come from:
UK – 5,841 [5,809]
USA – 4,997 [5,821]
Canada – 4,076 [6,692]
Australia – 1,798 [1,882]
Spain – 1,101 [1,787]
France – 966 [1,216]
Belgium – 925 [1,649]
Norway – 778 [1,017]
Germany – 742 [1,669]
Netherlands 626 —

LabourStart in Numbers – September 2013

Following up on popular requests (well, Derek), I’ve added some website stats this month.

These should be taken with a grain of salt — actually, a bucket-load of salt.

We are increasingly using Clicky to measure our web traffic and that’s the only system we use on the campaign pages.

The Clicky code has not been placed on every single page on LabourStart.org (the news site), but it should also give a good indication of the number of actual visitors to the live section of the website.

So, why is 1&1 giving a much larger number?

Hard to tell — some of that is, strangely enough, “internal traffic” from 1&1′s own servers, a lot of it will be robots and spammers.

Over time, we’ll put the Clicky code on even more pages on our site to try to make sure that we’re not missing anything, but we’re certainly not missing traffic to our home pages in the various languages.  (Except French, which only moved over to the new system in mid-month, and is therefore missing Clicky stats for the first part of the month.)

Starting next month, we’ll be able to compare, to note any increases if they happen.

Already, interesting to note fairly high traffic from countries which don’t play a big role in our campaigns, but seem to come visit our news pages — Indonesia and India in particular.  I can’t really explain the surge in interest from South Korea to our campaigns pages — it didn’t translate into people signing up to campaigns in Korean, though perhaps they were directed to a different language by a link somewhere.  (75 people from South Korea did sign the English language message to Ban Ki-moon.)

The most important day, all three sets of statistics agree on this, was Monday, 23 September — the day we launched our campaign targetting UN Secretary General Ban Ki-moon.  Somewhere between 12,000 and 34,000 trade unionists visited LabourStart on that day.

New! Website traffic

LabourStart.org (1&1 statistics)

Total visits: 623,875
Peak day: 34,420 on 23.9
Page impressions: 1,845,122

LabourStart.org (Clicky)

Total visitors: 51,799
Peak day: 7,798 on 23.9
Where they come from:
USA – 9,789
Canada – 9,138
UK – 8,469
Indonesia – 4,665
Australia – 3,048
Norway – 1,733
New Zealand – 1,226
India – 1,021
Sweden – 935
Germany – 867

LabourStartCampaigns.net (Clicky)

Total visitors: 42,534
Peak day: 11,817 on 23.9
Where they come from:
Canada – 9,197
UK – 7,119
USA – 6,482
Australia – 2,561
Spain – 1,456
New Zealand – 1,363
Germany – 1,115
South Korea – 1,102
France – 1,091
Belgium – 1,074

Mailing lists

New! Total for all lists: 116,485

[This was 103,324 8 months ago - a net gain of 13,161 new subscribers, or 1,645 per month]

English: 83,741 [81,907]
French: 6,717 [6,443]
Spanish: 4,994 [4,905]
Italian: 4,004 [4,017]
German: 3,323 [3,312]
Turkish: 3,281 [3,283]
Norwegian: 2,472 [2,433]
Russian: 2,093 [2,051]
Dutch: 1,376 [1,377]
Chinese: 1,010 [1,011]
Finnish: 577 [577]
Japanese: 334 [334]
Arabic: 315 [313]
Polish: 282 [282]
Tagalog: 254 [254]
Portuguese: 247 [248]
Hebrew: 225 [215]
Farsi: 213 [207]
Swedish: 193 [195]
Indonesian: 163 [153]
Korean 154 [154]
Danish: 137 [137]
Czech: 88 [88]
Thai: 68 [68]
Esperanto: 61 [55]
Greek: 60 [60]
Hindi: 40 [40]
Slovak: 19 [19]
Bulgarian: 19 [19]
Creole: 13 [13]
Vietnamese: 12 [12]

Social networks

Twitter followers -

English: 10,266 [10,033]
Canada English: 2,289 [2167]
Canada French: 234 [219]
French: 187
Spanish: 59
USA: 31 New!
Japanese: 23
German: 15
Russian: 15
Portuguese: 7

Facebook –
Like LabourStart.org page (English):7,925 [7,832]
Members of LabourStart group: 5,936 [5,689]
Like LabourStart page (French): 340 [329]
Like LabourStart page (Turkish): 127 [126]
Like LabourStart page (Hebrew): 99 [97]

UnionBook –
Members: 5,627 [5,610]

LinkedIn – LabourStart group: 1,403 [1,383]

Union group on Flickr: 734 [732]

Website

Correspondents: 663 [670]

LabourStart in Numbers – August 2013

Some highlights this month (keeping in mind that August is normally a very quiet month):

  • We have finally reached 10,000 followers on Twitter – our global, English feed.
  • More people are joining our group on Facebook (58) than liking our page (39).

Mailing lists

English: 81,907 [81,875]
French: 6,443 [6,413]
Spanish: 4,905 [4,886]
Italian: 4,017 [4,021]
German: 3,312 [3,295]
Turkish: 3,283 [3,284]
Norwegian: 2.433 [2,441]
Russian: 2,051 [2,049]
Dutch: 1,377 [1,359]
Chinese: 1,011 [1,011]
Finnish: 577 [575]
Japanese: 334 [334]
Arabic: 313 [313]
Polish: 282 [282]
Tagalog: 254 [253]
Portuguese: 248 [245]
Hebrew: 215 [217]
Farsi: 207 [207]
Swedish: 195 [195]
Korean 154 [154]
Indonesian: 153 [152]
Danish: 137 [137]
Czech: 88 [88]
Thai: 68 [68]
Greek: 60
Esperanto: 55 [52]
Hindi: 40 [39]
Slovak: 19 [19]
Bulgarian: 19
Creole: 13
Vietnamese: 12 [12]

Social networks

Twitter followers -
English: 10,033 [9,936]

Facebook –
Like LabourStart.org page (English): 7,832 [7,793]
Members of LabourStart group: 5,689 [5,631]
Like LabourStart page (French): 329 [324]
Like LabourStart page (Turkish): 126 [124]
Like LabourStart page (Hebrew): 97 [94]

UnionBook –
Members: 5,610 [5,594]

LinkedIn – LabourStart group: 1,383 [1,376]

Union group on Flickr: 732 [729]

Website

Correspondents: 670 [665]

LabourStart in Numbers – June 2013

The numbers in brackets are for the previous month. Strong gains (100 or more) are highlighted in bold.

Highlights:

  • We now have 10 lists with 1,000 subscribers or more.
  • The Dutch list grew by more than 50% – a spectacular growth.
  • On Facebook, our Group continues to grow – by over 250 a month – despite no efforts by us to promote it. Within a few days, it will probably even be larger than UnionBook, which is growing very slowly.
  • We’re picking 9 – 10 new Twitter followers every day (doing almost nothing to promote this) and as a result, we should reach 10,000 Twitter followers sometime in July.

Mailing lists

English: 80,623 [79,267] +1,356
French: 6,162 [6,046] +116
Spanish: 4,750 [4,660] +90
Italian: 3,990 [3,957] +33
Turkish: 3,279 [3,209] +70
German: 3,199 [2,906] +293
Norwegian: 2,438 [2,407] +31
Russian: 2,046 [1,962] +84
Dutch: 1,320 [879] +441
Chinese: 1,011 [828] +183
Finnish: 573 [560] +13
Japanese: 333 [300] +33
Arabic: 312 [299] +13
Polish: 281 [313] -32
Portuguese: 244 [241] +3
Tagalog: 231 [232] -1
Hebrew: 209 [207] +2
Farsi: 207 [213] -6
Swedish: 196 [178] +18
Korean 153 [154] -1
Danish: 138 [143] -5
Indonesian: 141 [128] +13
Czech: 88 [89] -1
Thai: 68 [67] +1
Esperanto: 50 [39] +11
Vietnamese: 12 [12]

Social networks

Twitter followers -
English: 9.710 [9,435] +275

Facebook –
Like LabourStart.org page (English): 7,673 [7,172] +501
Members of LabourStart group: 5,433 [5,180] +253
Like LabourStart page (French): 318 [312] +6
Like LabourStart page (Turkish): 112 [102] +10
Like LabourStart page (Hebrew): 83 [75] +8

UnionBook –
Members: 5,557 [5,530] +27

LinkedIn – LabourStart group: 1,348 [1,317] +31

Union group on Flickr: 728 [724] +4

Website

Correspondents: 649 [640] +9

The week in review – 29 May – 10 June

Campaigns
Turkey – This is the big one, likely to become the largest campaign we’ve ever done, and possibly even reach my personal goal of 20,000 messages sent, sometime this week.  Lots of updates below.
Small screen version goes live – Our campaigns now look MUCH better on smartphones and tablets, a first example of “responsive web design” on LabourStart, with more to come.

Berlin 2014
Edd and I drafted a very short document explaining what we’re hoping to achieve in Berlin at next year’s LabourStart Global Solidarity Conference.  We’ll be having a phone call with the ITUC today and a meeting with Gisela, who is based in Berlin, in two weeks, in London.

Publicity
We’ve been running a Facebook ad campaign for nearly 3 weeks now.  It’s cost us $288.00, the ads have been seen by 68,389 people in the UK and Germany, and we’ve picked up 677 new ‘likes’.  As a result of this, we now have 1,694 likes from the UK and 185 from Germany — making it our 6th strongest country.
As reported below, we got good publicity in the German/Austrian Esperanto magazine.

Books
Book sales continue to be slow.  In June, we sold only 19 copies of the Global Labour Movement book, and 4 of Campaigning and Winning (all in English).

Site traffic
As reported below, we’ve started using Clicky to provide real-time updates on traffic to our sites.  It was quite fun to watch a world map light up when we launched the Turkey campaign.

Internationalization
We’ve identified 11 “dormant languages” on our news pages where correspondents have ceased to be active.  We prioritized six of these (Finnish, Swedish, Danish, Portuguese, Farsi, Italian) and have posted a message on each one explaining that the page is not currently being updated, but asking for volunteers to help.  We’ve also begun writing to each mailing list in these languages and have already gotten some new correspondents.
We have been able to do those mailings and post messages in those languages because we have picked up a number of new volunteer translators.  We did this by writing to people from different countries who had signed up to the English language version of our Turkey campaign.  As a result, we have an unprecedented 24 languages for the Turkey campaign.
Finally, we continue to constantly update our news pages.  Most recently, our French-language Canada page is shaping up well, with top stories now for the first time.

Events
We now have a proper form to submit events and people have begun submitting them.  We’ll set this up so that events for specific countries are automatically sent by email to the appropriate editors who will decide what to post.  We’ll begin publicity to all our correspondents and subscribers once things quiet down a bit here …

Clicky

As part of my general de-Googling of my life, I thought I’d look into alternatives to Google Analytics — not that we’ve been using that all that much.

Clicky got some good reviews so I’m experimenting with its use on our site.  After a day or two, I’ll tell you what it tells us — and how it compares to what 1&1 Internet’s stats program tells us.

At the moment, it’s just fun to watch …